Book-Marketing

Book-Marketing Index

176. Five Book Back Cover Mistakes and How to Solve Them By Judy Cullins
     Did you know that your back cover information is, after the cover, the best way to sell more books? And, that most authors, emerging and experienced, miss this opportunity to engage more potential buyers? Your book's front cover and sizzling title must impress your buyers in four-eight seconds. If they like it, they will spend ten-thirty seconds or so on your back cover—a great opportunity to convince them that your book is necessary for their pleasure or success. Does your back cover pass …



177. Forging Win/win Publishing Partnerships By Marilyn Ross
     How about promoting your book as the ideal fund-raising tool? There may be groups of youths, seniors, or church folks who would love to help you sell copies for a percentage of the receipts. Anytime you can ally yourself with others who will serve as your sales force for a small percentage, it is worth serious consideration.One of our previous clients, Margaret Malsam, sold 225 copies of her Meditations for Today’s Married Christians at the National Theresian Convention of Chicago, then donate…



178. Capitalize On Contacts To Maximize Sales Momentum By Marilyn Ross
     Developing a support system of your peers makes complete sense. Networking with other authors and small publishers provides mental stimulation, emotional comfort, and a source for getting your questions answered. Find a writing group or publishing association in your area, or organize one if none exists. The collective promotional ideas will amaze you. You may also find someone willing to serve as an informal mentor, guiding you toward greater heights in this exciting venture.Capitalizing on c…



179. Media Events for Book Promotion By Brent Sampson
     "How do I set up a media event?" -- As a publisher, that's a good question to have an answer for.Media events and public appearances can fall into any number of categories and include any number of venues (book stores, radio interviews, television interviews, writing group speeches, presentations, chat room interviews, online book tours, public forums, and more).A good place to identify possible media event locations is through local bookstore. Most bookstores carry event calendars or maintain…



180. 4 Questions to Answer Before Contacting a Book Agent By Roger C. Parker
     Obtaining agency representation is your first step toward getting profitably published. Most publishers won’t even look at unsolicited manuscripts.But, before approaching an agent to represent you, you should finalize the presentation of your book.Agents don’t have time to waste dealing with publishing ‘wannabees’ who don’t have, and may never have, a concrete project to represent. To busy agents, dreams don’t make it.If you approach an agent before you’re prepared, you may never be able to co…



181. Autographing Books for Sales Clout By Marilyn Ross
     An autographed book is perceived as having more value. While there are several ways to capitalize on this fact, the most obvious often doesn't work. Autograph parties sound glamorous; in reality they are boring! When you're stuck in a store for two or three hours and hardly anybody shows up, it's both embarrassing and time wasting.For non-celebrity authors, we aren't high on autograph parties. Author appearances, on the other hand, can be effective. Offer to do a mini-seminar. These value-adde…



182. The Bible Of Self Publishing By Norm Goldman
     Any book that is in its 14th edition must be doing something right. Such is the case with author Dan Poynter`s, The Self-Publishing Manual: How To Write, Print and Sell Your Own Book.Poynter, in addition to authoring The Self-Publishing Manual: How To Write, Print and Sell Your Own Book, has written more than 100 books, 50 monographs and over 500 magazine articles.The latest edition of The Self-Publishing Manual is required reading for anyone contemplating self-publishing. Succinctly, it is a …



183. 3 Writing Secrets to Give Your Novel a PR Edge By Marilyn Ross
     Promoting fiction is never easy. Yet you can craft a manuscript that has built-in promotional and sales angles. It simply takes some forethought and creative planning. By following the secrets revealed below, fiction writers can greatly enhance their chances of getting print, radio, and TV exposure.1. Provide a local angle. Set your story in a real place. People who live in the area love to read about restaurants, amusement parks, streets, landmarks, etc. they know. And if you set your story i…



184. Getting Published By John Neyman, Jr.
     A recent survey showed that more than eighty percent of Americans want to write a book. This extraordinary statistic is somewhat puzzling considering that the National Endowment for the Arts estimates that only fifty-seven percent of Americans have read even 1 book in the last twelve months!What is it that makes people -- even non-readers -- want to put pen to paper?Perhaps it's the desire for fame and fortune, the need to earn the respect of others, or maybe it's just the wish to leave some m…



185. How to Make Money With Your Short Stories, Poems, Essays, and Novels By Jeremy Hoover
     Recently, someone rated my “Online Book Marketing” article a 2 out of 5. That person apparently didn’t like the article. My guess is that he or she was turned off by the marketing angle. Writers write; they don’t sell. Some writers even view the concept of selling or marketing their work as somehow inherently wrong.That’s fine. But unless you get a lucky break from a huge publishing house you will probably not go far with book sales unless you are willing to roll up your sleeves and do so…



186. How to Get More Readers For Your Book By Jeremy Hoover
     Marketing your own book can seem like a scary task. You poured your heart and soul into the writing of it, and now when you think about marketing your masterpiece, you think, “I’m a writer, not a salesperson!”But there is a simple way you can get the word out about your book. It takes a little time, but the effort pays huge dividends.More people will be interested in your book when they are interested in you. Readers become interested in you when they can read some of your writing...for fre…



187. Publishing Your Book—What Way is Best For You? - Part 1 By Judy Cullins
     Your print or ebook is nearly finished. You wonder if you should try to get an agent to represent you to the publisher. Maybe you've already sent out your query letter to some agents. You dream how great it would be to be taken under the publisher's wings. What's wrong with this picture? Even if an agent has given you the go and asks for a book proposal that has specific marketing information in it (takes three-seven months to write), you still have to face reality. FACT: Like Oprah, publish…






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