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Articles in Database: 288
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Branding Index


Read about Branding on erreur404.info. We specialize in Branding. As part of Branding your website, you also need to be aware of all everything out there so we are provideing these articles for you as reference.

  1. Branding Mistakes - Brand Identity Guru By Scott D. White
    1. It ďsells itself.Ē I donít need to market.Okay, you might have a solid product or service. You might even routinely satisfy your customers. They might even send their friends and family to you. But wait. Is that your product or service selling itself? No (that is, unless your widgets have learned to speak). Thatís one of your customers playing out-of-the-goodness-of-my-heart salesperson for you. Yeah, word-of-mouth is nice, and if itís happening for you, congratulations! Itís a sign of a gr…


  2. Brand to Sell Well By Dev Bhatia
    Branding is an application of appropriate marketing techniques in the right proportion to a product. Brand management is to manage the forces in a market suitably to win favors for the product.Branding essentially has to work on both mind and heart of consumers so that the product's perceived value to the customer increases and thereby increase brand equity.Marketers see a brand as an implied promise that the level of quality, people have come to expect from a brand will continue with present …


  3. A Lesson in Branding from Paris Hilton By Dina Giolitto
    I have never been a fan of Paris Hilton.I see her parading around in her odd-looking clothing choices, leading her loyal following of giddy anorexic schoolgirls around by their noses, and I think, "Skank."I saw Paris condescend to the working class farmers of America, and I didn't like it at all. So I decided not to watch her show.But I will say one thing about Paris. She's got branding down to a science.First she gets folks talking with that sex tape of hers. Nice hook, Paris.Then she buddies…


  4. Logo Designers Would Give Michael Jordan a Run for His Money. Take Control of Your Design Experience By Michael Luther
    A waste paper basket is surrounded by a smattering of scrunched up balls of paper. A hush falls over the studio as the creative director takes aim at the miniature basket ball hoop hanging delicately over the bin. He aims and fires from a distance of 2 metres. After the whooping and high fives have finally died down, the studio resumes back to some normality. A junior designer rummages through the bin to locate the winning paper ball as it did, coincidentally, have his latest logo creation on …


  5. What is Private Franchising? It is Nothing Someone Made It Up By Lance Winslow
    The Federal Trade Commission has an obligation to the general public, their stated consumer education mission and to the over regulated franchising industry and the small business operators running Biz Ops to separate the two business models by way of legal definition. Any failure to completely separate them will trigger additional problems down the road and cause the current on-going process of rule review to continue, without any formalization for decades.This of course is good for attorneys…


  6. How Do You Define a Good Logo Design? By Ray Smith
    Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good logo? We are often in a dilemma.Now to define a good logo design we first need to understand the purpose of having a logo. A corporate logo is one of the most essential branding elements for your company. It should be instrumental in building your corporate identity and should successfully exude the co…


  7. Good Logos Make Great Sales Tools By Chris Smith
    Every day, the average person is exposed to millions of visual stimuli including hundreds of company logos.A logo is a unique visual image that represents a company or its products. It aims to create a positive and memorable impression in the minds of the people who see it. In addition, a good logo can make a sale by saying something about the company to customers when there is no sales person present.Choosing a logo for your business requires much thought and it is essential that you work clo…


  8. Product Positioning for Enterprise Software and Information Technology Companies By Ash Seha
    Good marketing positioning is like good lying. No, weíre not suggesting that you lie when creating your company and product positioning. Anything but, in fact. But, itís remarkable how much the properties of good positioning resemble the properties of a good lie.Like an effective lie, an effective positioning statement should be:1. Believable. A lie that no one believes is rather pointless, isnít it? Well, the same is true of your company or productís positioning. If itís not believable, then …


  9. Speech on Branding from a Franchisor Founder By Lance Winslow
    I was asked today by a group of students; What do you feel is the best way to build brand name and why? And what significance do you feel are relevant to a strong corporate identity?Well obviously this is a group of marketing students. And it almost sounded as if I was being tested on an essay question. My answer will differ from those you maybe use to hearing. That is fine, but I am right. They may also be right and it may not be a black and white issue in all markets, sectors or areas. Here …


  10. When Search Engine Marketing and Trademarks Collide By Tommy Maric
    In the world of marketing, branding issues are always an important part of any campaign. Companies work hard for their name to be recognized as a quality organization and a leader in their field. Companies will defend any action they see as a negative to their brand. They do not want unauthorized third parties to advertise their products, because they may do it in a poor manner which will generate negative consequences for the quality of the companyís brand. Recently, Google was charged wi…


  11. With The World Such A Huge Place, How Do I Get My Company Noticed? By Steven Schneidman
    If your reading this article, chances are your surfing the net. You and millions of other people, from your same town,from your same country, from your same continent and all over the globe. Now with all these readers how did you come to read my article. I own a printing and promotional product business in Montreal, Canada. Chances are you've never been to Canada and if so chances are you've never been to Montreal. So how did you get here.Did I invest thousand of dollars for an SEO (search eng…


  12. Business Image By Lance Winslow
    One of the most important things in a business is a clean image. I started a small business when I was twelve years old and built it up in a very large small business and then franchised the business. I retired at age 40 after setting up franchises in 23 states and four countries. It is an automotive and cleaning franchise. We always believed in image and cleanliness. How can you sell cleaning services when your equipment is ratty looking, it shows a complete disrespect for the customer.Image …


  13. Introduction to "A Branded World: Adventures in Public Relations and the Creation Of Superbrands" By Michael Levine
    You'd have to labor to shield yourself from the power of Branding; it's hard to avoid it in today's business and social climate. Even in the backwoods of very, very small-town America, you couldn't emancipate yourself from the in-your- face concepts of Branding messages from all over the world. Even in conversations that don't discuss it (and those are becoming few and far between), Branding is present. On television, in the supermarket, at the movie theater, in your car, Branding is cons…


  14. Company Vehicles Have Advertising on Them; Tips on Driving in Parking Lots By Lance Winslow
    Try to avoid backing up whenever possible. Occasionally some one in a small car will park directly behind you at a gas station or stop sign. They will be parked so evenly that you wonít see them. This is why the telephone company and most large cable companies require drivers to put a cone behind their vehicle whenever they park their vehicles. It gets the driver in the habit of checking behind the vehicle since he has to get out and pick up the cone. You might also take a peak before you…


  15. Clouds Gather Before A Storm: Utilizing The Power Of Brand By Gaurav Bahirvani
    How brand management can help utility organisations to create a Ďdifference'.Ever thought why are many consumers willing to pay more for a trusted name brand instead of a store brand, which often is the very same product with a different label and higher price tag? Reputation. A company's reputation can be its greatest asset. Recent scandals such as that of AIG, Enron and WorldCom have seriously hampered the trust among stakeholder groups and widespread public scepticism about company ethics. …


  16. Time To Revamp Your Visual Identity? By Nicola Cooper-abbs
    Look at your company logo. Does it fade into the background against other images you use to promote your company? Has it become dated? Does it still fit with your company vision? Is your message connecting with the customers you want?Your visual identity is a vital tool in communicating the essence of your business. Before someone even buys a product or service from you, they formulate ideas about the business based on your logo and visual design. Having an identity which works can positively …


  17. Naming Your Business: What You Need To Know By Fred Stesney
    Naming your business is probably the second thing youíll do when you start it, right after you decide what sort of business it will be. Itís a decision that youíll have to live with every day so hereís something to think about before you print up those business cards.Names donít matter. Really, there is no correlation between the success of a business and itís name. Only the first time or two that someone hears the name of your company will the words have any meaning. After that, it becom…


  18. Brand Identity - Corporate Identity and Brand Value By Scott D. White
    Companies work hard building the strength of their brands - it is critical to the ongoing brand management process to have meaningful and actionable data-driven measures of these efforts.Building a brand, cultivating its strengths, pruning its weaknesses, and making it more valuable to its owners is the bottom line job of marketing. Everything marketing does should ultimately work in concert to make a firm's brands more valuable. There are many different tactics and strategies that go into str…


  19. Profitable Partnering By Kare Anderson
    Become your customers top-of-mind choice.Some of these snapshots of real life SmartPartnership success stories can be adapted to help your kind of business (or non-profit or government agency) thriveÖ1. *Offer Special Touches That Your Competition Doesn't*Thatís how guests at the Holiday Inn Express enjoy the opportunity to try Kohlerís new multi-function showerhead and spa bath.Families staying at some Holiday Inns featuring Nickelodeon Family Suites get to play in a water park and arcade.W…


  20. The Very Basics of Design By Marsha Maung
    Design is a very subjective thing, therefore, if you ask me how to come up with a first class design for your marketing collateral or publishing mediums, it would be very unfair for me or anyone else to tell you what is a good design and what is a bad design. But there are certain elements and principles that we should look for in a design to determine whether the design and layout of the material will be able to carry the message across effectively to the readers and your potential market. Th…


  21. Personal Branding: Characteristics of a Strong Personal Brand By Thomas Murrell
    How many times have you been at a networking function and been lost for words when asked "what do you do"?We all have. But do you see this as a threat or an opportunity?Developing a Personal Branding Statement or PBS can be a powerful way to help market yourself to prospects, clients or potential employers.Here are 8 characteristics of a strong personal brand:1. WOW factor. It must be memorable with high recall. Hearing it makes people say 'WOW that's interesting ...... tell me more'. Be truth…


  22. Brand Value - Brand Identity Guru By Scott D. White
    Successful Guru marketers have a secret weapon that they use every single time they communicate about their businesses. It's one of those intangibles that are easily misunderstood. It's the ability to generate excitement about what you have to offer. And when your prospects are excited about your services, marketing becomes a whole lot easier. You get more attention, more response, more sales and more referrals.Excitement is often misunderstood because we usually equate excitement purely with …


  23. Brand Awareness - Brand Identity By Scott D. White
    About once a month a few of us at the office get together during lunch for what has become known as a SWAP meeting. We share thoughts, stories and sometimes play Pictionary. Itís a great way to relieve stress and learn interesting tidbits about the people we work with.One afternoon our conversation turned, as all conversations eventually do, to the topic of The Lord of the Rings. Our discussion about differences between the book and the movie evolved into a discussion about the characters in t…


  24. Macintosh: Apples for Businessmen By Molly Sunderdick
    There is something oddly intimate about the relationship between consumers and their iPods. In fact, it is easy to say there is something oddly intimate about Mac users and their Macs in general. For years Mac has presented itself as a niche for creatives. Perhaps after the mainstreaming of iPods and iTunes it is time for Mac to move on and show the computer market what it is made of. We at Stealing Share argue that Mac is made up of a lot more than creativity, superior art programs, and amazi…


  25. How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd... By Radhika Venkata
    Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique E reminds you famous 'Dell' computers...No matter somebody is a beginner or a well established business person, they need to make their products familiar to the people. With so many products and services in the marketplace, what makes your product so unique and familiar?More simply 'How will your potential prospect remembers you?'.Simple answer would be 'Some uniqueness in your business'. This is otherwise called 'Branding'.Two im…






  26. Article Index: | 1| 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12

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