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Branding |
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Good Logos Make Great Sales Tools By Chris SmithRead about Branding on erreur404.info. This article about "Good Logos Make Great Sales Tools By Chris Smith" will help you with the Branding. erreur404.info specializes in Branding. As part of Branding your website, you also need to be aware of all everything out there so we are provideing these articles for you as reference. Every day, the average person is exposed to millions of visual stimuli including hundreds of company logos. A logo is a unique visual image that represents a company or its products. It aims to create a positive and memorable impression in the minds of the people who see it. In addition, a good logo can make a sale by saying something about the company to customers when there is no sales person present. Choosing a logo for your business requires much thought and it is essential that you work closely with your graphic designer. Logo design needs your input as well as the designer’s creativity. You have to start with an idea of the image you want your logo to portray, i.e. what you want it to say about your company. Beware though of turning the logo into a metaphor for something. The most memorable ones are usually the simplest – think of McDonald’s golden arches, the Apple Computer logo or Nike’s ‘swoosh’. Less is often more as far as logos are concerned. Secondly, you will have to decide whether your logo should be an illustrative representation or abstract graphic that represents what your company does, or whether it should be font-based. Alternatively, your logo could be a combination of these options. Logo colour is very important. Bear in mind that the colours you choose will impact on all your corporate materials. Your logo should also look good in black and white for use in mono print applications or on faxes for example. Size is also a consideration, as your logo needs to look equally good on a business card as it does on the side of a truck or building. Similarly, make sure your logo is designed for print first and the web second. Do it the other way round and you may find that a design that looks good on a web site appears mediocre when scaled up for use in print. Choose your logo design carefully as it will have a powerful impact on your business. A great logo lasts and should look good years from now. It also stands out from its environment and from the competition. As well as building brand-awareness and speaking for your company, a great logo helps you make great sales… provided of course that you have the product and service quality to back it up. Copyright © 2004, Christopher Smith, Mano Design ErrorDoctor: 5,000,000+ Users Worldwide! - Add ErrorDoctor to your Review Site and watch the sales come in! Email 2,900,000+ Recipients Daily! - 100% Spam Free Targeted Bulk Email Service! Instantly Increase Your Sales by 1900% Guaranteed! About The Author Chris Smith is a partner in Mano Design ( http://www.mano-design.com ) - a Vancouver Desig Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 |
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OTHER ARTICLES Search for the most Happening Product in Demand By Craig Dawber Companies have learnt that they must try to sell those products, which people really want else they could suffer losses. As a result, many companies are making great efforts to adapt themselves to changing customer requirements.When the dot com bubble burst a number of companies suffered heavy losses. Their problems were further compounded with the attack on the Twin Towers. In such a scenario when the very basis of people’s life was affected the market almost died out.Everywhere the hunt was … Brand Name Identity in the Oil Business By Lance Winslow I submit to you that Brand Name Identity in the Oil Business is just a important today as it was when Mobil Oil and McDonalds were building their brands. Perhaps in the future it may even be more so. I have often seen others using our business name and sought either injunction or stern warning. As a matter of fact I am preparing a lawsuit against the Federal Trade Commission for using one of his Brand Names and Federal Trademark in their Key Words and Meta Tags on the Federal Website, to attra… How a Great Tagline can Help your Business By John Follis "Just do it." "We try harder." "The Ultimate Driving Machine." "Be all that you can be." Taglines are one of the best ways of branding a product, service, company, or organization for years. Like these:Please don't squeeze the Charmin. (since 1964)A diamond is forever. (since 1948)All the news that's fit to print. (since 1896)Another classic case is Avis. When Avis (the # 2 car rental behind Hertz) incorporated the tagline, "We try harder", they not only turned being #2 into a positive, they… Eye On The Pie: Branding From an Investors P.O.V. By Kim A. Castle When building a business as a brand it's important to avoid a myopic view and consider another important aspect of the business game as well-- investing. After any amount of toil and hard work to create a valuable product, service or company the big game is when you go public-- when money-minded people want more, they want a piece of your brand pie.For many entrepreneurs who are just starting out or are flying solo for any amount of years, it's often inconceivable that anyone would wan… Brand Identity Company – Brand Identity Guru By Scott D. White Hiring a brand identity company is very important. In every marketing campaign, your company should have a solid brand identity on which to hang its hat. Over time, no matter what your ad at the moment says, your brand identity will be the thing people remember and what that gets them to call you when a need arises. Unsure about your brand identity? Then you should consider hiring a brand identity company.Your brand identity is something you should solidify before you ever embark on a marketin…
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