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Branding |
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How a Great Tagline can Help your Business By John FollisRead about Branding on erreur404.info. This article about "How a Great Tagline can Help your Business By John Follis" will help you with the Branding. erreur404.info specializes in Branding. As part of Branding your website, you also need to be aware of all everything out there so we are provideing these articles for you as reference. "Just do it." "We try harder." "The Ultimate Driving Machine." "Be all that you can be." Taglines are one of the best ways of branding a product, service, company, or organization for years. Like these: Please don't squeeze the Charmin. A diamond is forever. All the news that's fit to print. Another classic case is Avis. When Avis (the # 2 car rental behind Hertz) incorporated the tagline, "We try harder", they not only turned being #2 into a positive, they also gave their company a likeable, underdog personality. To support that company personality, every ad that Avis created evolved from that simple, brilliant, three-word tag about better service. Now, over fifty years later, Avis still uses it. Another example is, "You're in good hands with Allstate." Being "in good hands" conveys a caring, protective personality. Another example is "Think different" for Apple Computer. The line gives Apple the personality of being innovative and aSo, what else makes a good tagline? A general rule is: The shorter the better. However, if you blindly follow that logic you'll be asking for trouble. You don't want to compromise a great line for brevity. And shorter doesn't always mean more memorable. One of the most famous taglines of all time is 10 words: With a name like Smucker's, it has to be good. So, as much as you may try to break creativity down to a formula, you really can't. A great tagline involves the perfect mix of right-brain creativity and left-brain strategic thinking. Both are critical. After all, it doesn’t matter how clever it is if it's the wrong message, and it won’t matter how strategically smart it is if it's dull. Like a name, a tagline is something you’ll want to live with forever. So, if you decide on getting a tagline, be sure it’s great. Because just as a tagline can help your business, a bad one can do the opposite. © 2005 John Follis. All rights reserved. For John's booklet: "How to Attract and Excite Your Prospects: A Guide for Getting the Best Marketing Results", visit: http://www.follisinc.com/booklet.htm Shared Movies, 75% Each Sale. - Movie traffic, great seller, great conversion, Now with Google/Yahoo Tracking! Starting A Child Daycare. - Complete business package to help you easily and quickly start your own profitable home-based day care business! John Follis is one of the 12 "Best Advertising Minds of New York" as voted by The New York Ad Club. His campaigns are in 3 college textbooks, he has written for ADWEEK, and he has taught at 3 New York universities. Currently, John works on select projects, consults, and speaks. John may be reached at: john@follisinc.com For consulting info, visit: Marketing Therapy:
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OTHER ARTICLES Don’t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding By Kim A. Castle When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few ever flourishing, the topic of branding has become hot, hot, hot. And thanks to experts touting the need for a personal brand in sole proprietor businesses the confusion is growing. It's no wo… The Keys to a Great Logo By Beth Brodovsky Logo, graphic, icon, logotype, typogram, logoform, image…call it what you will, a logo by any other name is the group of letters and/or symbols used in a consistent and unique way to identify a company. It is the most prominent and stable element of marketing, and should be planned carefully to fully reflect your brand. Understanding the key aspects of a logo will help in developing a durable, on target identity.FormatThere are three common formats for a logo: Image & Type -- Includes a liter… Into The Limelight By Steven Van Yoder To stand out in a cluttered world, become a recognized expertThere are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it's hard to get noticed. To enjoy the greatest return on your marketing efforts, you need to rise above the crowd. You need an edge over the competition. In short, you need to become slightly famous by establishing an expert reputation.Not so long ago, expertise was equated with the number of years you w… Brand Extension; Going from Consumer to Commercial By Lance Winslow As more and more home pressure washers are sold at leading retailers such as Wal-Mart, Sears, Home Depot, Cosco, etc. We are seeing companies offer products in brand line extension to service this niche. Armor All is the newest company to offer it's brand name customer loyalty to sell these products. They of course have been heavy into the Car Wash Industry with National Networks of Distributors in Canada and The US and Europe for tire cleaners and protectants, now they are offering a concr… Brand Value Plan - Brand Identity Guru By Scott D. White Developing brand value is critical to every organization and when professionally executed, delivers a clear and measurable competitive advantage to your firm. It does so by helping you establish a positive connection and value-relationship with your customer, which, over time, will build brand equity and increase brand value.Once this value-relationship is established, both internally and externally, it can be measured, monitored and enhanced periodically, as needed, to strengthen your brand’s…
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