Branding

Branding Index

201. Brand Building For Profit: The Colour Behind the Brand and Why I Wear Red Ties! By Thomas Murrell
     Colour is essential to building a strong brand.Many of you know my passion for wearing red ties. I believe congruency with your personal and corporate brand is essential for professionals in the services-based industries, especially consultants, coaches, speakers and trainers.A Special Report by Mairi Macleod in the New Scientist Magazine on 18 May 2005 argues red is the colour if winning is your game.She reports the Washington Redskins, Manchester United and the Welsh rugby team have all been…



202. Logo Files: Versions Of Your Logo That You Should Own By Erin Ferree
     Your logo is the most important graphic element in which you will invest for your business. You should own the logo in many file formats. Having a library of logo files will enable you to send vendors the types of files they need (for example, other designers, printers, or other service providers).There are two major categories that I will cover in this article — color variations and file-type variations.Color VariationsYou should receive your logo graphic from your designer in all of the fil…



203. Living Your Brand on the Web - Part 2 By Glenn Geiger
     Now that everyone has conformed to Living Your Brand on the Web, Part 1, it's time to add a couple of tweaks that will further reinforce your brand.Tweak #1: Your Signature FileA signature file is the simple text that, once activated is attached to your email automatically. It is the simplest and the most effective way to get a message across. Some are funny, some are serious and some consider another point of view, but in any case, any professional should use one and keep it updated.Every sig…



204. Optimize Your Mailing List For Better Results By DeAnna Spencer
     A list of customers who have previously bought from you is your most important asset. These are the customers who will provide you with return business, which is more profitable than the first sale. Are you getting the most from your customer list? There are some secrets you should know, so you can squeeze the most benefits out of your mailing list. Most business' customer lists consist of this information: Name, Address, City, State, Zip. That's it. Unfortunately, this mailin…



205. Light Up Necklaces Help Promote Red Doors Movie at the 2005 Tribeca Film Festival Awards By Angela McKenzie
     June 13, 2005 -- Jane Chen (Producer) of the Red Doors Movie stated, “The necklaces have been a huge hit. Several people have offered to buy them. They are great at parties and at screenings - the red glow looks really cool in a dark room. Everybody asks about them when they see them so it's a great entre into talking about the film”.Not only has A&R Designs worked with the promotion of the Red Doors Movie but they have worked with Tribeca Film Festival for last year’s 2004 festival awards. Re…



206. The Successful Logo Design Secret - So Obvious It's Often Overlooked! By Derek Falvey
     Microsoft… IBM… Wal-Mart… Nike… Adidas… Time Magazine Six of the largest public companies in the world…leaders of their respective industries… innovators and creators of products, services, and information… You know who they are. You study their growth, their balance sheets, their risks, their failures. You even go out and buy their respective entrepreneur’s biographies hoping to discover that one secret strategy that put his or her company over the top. Well I’m here to tell you that t…



207. The Power of Small Business Branding Through Private Labeling By Jake Mayer
     Your Label Says A Lot About Your BusinessA brand is a powerful tool in your hands, a visual image that encapsulates a perceived value associated with your company, product or service by customers and potential customers. As competition intensifies, small business owners are realizing the power of branding through private label as part of an ingenious business strategy. Owning your brand is not only an alluring marketing and sales tool, it makes good small business sense. Wholesalers of p…



208. FTC Reviews The Franchise Rule By Lance Winslow
     After more than a decade since the last attempt to update the 1970’s Franchise Rule The Federal Trade Commission is at it again. May I ask why we are looking at reviewing these rules for franchising, where no problems exist? Why we are looking to tighten up ambiguities, which over time have occurred in this sector, when we should be dismantling the over regulations choking the industry? Why we are trying make rules upon rules, where no rules are needed since no problem really exits? Why can…



209. On Branding By Avery Manko
     Situation: Your window of advantage over your competitors closes more quickly than ever and price vs. price competition is really heating up. What can you do about it? Brand. If you think branding is just for large companies, think again - you may be overlooking the most important component of a successful business strategy. Branding is not just your logo or tagline or the “look” and “feel” of your marketing communications. Branding is the sum total of your client’s experiences and perceptions…



210. Notable News - The Branding Myth By Nancy Fraser
     How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the world's best-branded companies, McDonalds. You may not like the food, but if someone says "golden arches" you know what institution they are talking about. Mickey D, McCoffee and Big Mac all bring the same familiar na…



211. Reinventing Velcro: The Importance of Brand Simplicity By Molly Sunderdick
     Akin to the concept of white space and minimalism in design, simplicity of brand representation is the right direction to go in order to increase your market share. Simple is better. Your company knows it, your brand should show it, and your customer is desperate for anything that makes his life easier.Ironically, there are several definitions of simplicity. Simplicity can be defined as being simple or uncompounded, the absence of pretense, the freedom from difficulty or hardship, the lack o…



212. Brand Strong By Molly Sunderdick
     For years there have been individuals branded as embodiments of “The American Dream,” and now Lance Armstrong has once again raised the stakes. The Tour de France has always been a monumental sporting event, but even when Greg Lemond was in the yellow jersey we were not as inspired to identify with and stand behind him as we do for Lance Armstrong. Lance Armstrong is what Americans want to believe they could be. Even a commercial for Fitness USA (not to be mistaken for Nike) shown during the …



213. Build Customer Loyalty by Promoting Your Customers By Cathy Stucker
     Do you want to attract new customers while building greater loyalty among your current customers? Include your customers in your marketing and promotions. By creating greater awareness of your customers (and their businesses) you may help to build their businesses and increase their demand for your products and services. Whether or not using customers in your marketing causes them to buy more from you, your willingness to showcase them will cause them to feel more attachment to you and will en…



214. Standing Under the Umbrella And Still Getting Wet By Kim A. Castle
     Make More Money Making a Name for YourselfCalling all realtors, financial planners, insurance brokers, multi-level & network marketers, and anyone else who works in the precarious and often misunderstood position of operating under a large company brand umbrella yet operating as a separate business unto itself. You may find that you're standing under the umbrella and you're still getting wet-- not enjoying the unlimited personal and financial rewards that business opportunity offers.Do …



215. Wealthiest 10% of Americans Name Top Quality Brands for 8 Products in New Survey By Ron Kurtz
     The seventh in a continuing series of twice-yearly surveys by The American Affluence Research Center (AARC) reveals the brands considered to have the highest quality, regardless of price, by the wealthiest 10% of Americans, the 11 million households representing about half of all consumer income and spending, a third of the total US economy, and 70% of the personal wealth of Americans.Just released, the AARC report, The Luxury Market: Spring 2005 Survey of Affluent Americans, shows the affluen…



216. Picking The Design Company Which Is Right For You By Eduardo Pereira
     So you’ve decided to go for it—you’re ready to choose a design company to create your logo and other marketing materials. It seems easy enough. After all, when you make a purchase online of, say, a book, you simply go to an online bookstore. You already know what you’re buying. But now it’s not so clear. You do a search for “design companies” and hundreds of names pop up, all claiming that they are the ones who should do your logo.Welcome to the virtual design world—beyond the fancy Web sites…



217. Blonds Have More Fun! By Kevin Kearns
     In the book, The Blond Knight of Germany, American authors Toliver and Constable detail the life of the greatest fighter pilot to ever fly, Germany's Erich Hartmann. During WWII, Hartmann recorded 352 confirmed in-flight victories. To put it into perspective, very few American fighter pilots reached 100 in-flight victories. Simply put, Erich Hartmann reached levels of greatness most fighter pilots can only dream about.Would you like your business to achieve such levels of greatness? A comm…



218. Mobile Marketing: Why It Works By Sandy Baker
     Mobile marketing is a type of marketing that is done throughout the world. It incorporates the use of the mobile phone to provide information, advertisements and other types of promotion. There is a great wealth of value in this type of product and service simply because of its ability to get right to the customer at the right time. By promoting in this manner, mobile marketing allows individuals to get just what they want when they need it. And, it allows businesses to reach their custome…



219. Effective Public Relations Essential for Personal Branding By Thomas Murrell
     Move over pop star "Posh Spice" Adams and English soccer hero David Beckham, the personal branding power of newly engaged Australian celebrity sports couple Lleyton Hewitt and Rebecca Cartwright could be worth up to $100 million dollars.In terms of public relations and effective public relations, their media performance this week in both print and television proves they have the potential to become a truly global brand and rival Posh and Becks on the world stage.Hewitt, who has undergone a lot…



220. Jan Verhoeff: Brand Your Market By Jan Verhoeff
     Marketing potential of any product is based on recognition and quality. Name based recognition happens with a variety of products. We have Paul Newman salad dressings, Robert Redford productions, George W. Bush policies, and Oprah Magazines; the list goes on. Each of these has a unique emblem of success, their name and face. No other product can compare; no other is similar.Brand your market effectively with recognizable eloquence. Your name adds purpose, power, and punctuation to an otherw…



221. Branding Article: Pepsi's Missed Brand Opportunity By Mark Campanale
     I love Pepsi. It’s that slightly sweeter taste and the all-American logo combined with the non-conformist statement that, well, it’s not Coke.Yet Pepsi has been consistently #2, and there’s nothing wrong with being #2 if that’s your goal. But Pepsi’s goal is to be the #1 preferred brand (notice I didn’t say ‘taste’ – we all took the Pepsi taste test and they’re still #2) with members of the eponymously titled Pepsi Generation – an age group that they seemingly stretch from year to year.As of…



222. Simple Risk Reversal Formula Will Send Your Sales Into Space (2 of 2) By Debbie Jenkins
     Make A Bold Promise Then Back It Up With An Awesome GuaranteeWe finished the last article with a mnemonic...All these extra sales you're going to make are in the B.A.G.A Bold Promise backed up with an Awesome GuaranteeSo today we'll look at what makes a Bold Promise and the three elements of an Awesome Guarantee!A bold promise should be something that your customer really desires and which most of your competitors would be too afraid to make. Some people use, "we won't be beaten on price", or …



223. Setting the Right Price By Cathy Stucker
     One of the ways people get to know you is by the identity you project. Your company name, the way you present yourself, your business card and brochure, where you work, and other ways you conduct your business create an image that gives your customers information about you.Pricing is a part of your image, too. Many entrepreneurs make the mistake of underpricing. They believe that the only way to attract customers is to have the lowest possible price. But this attitude can damage your business.…



224. Are You Brand Worthy? Are You Brand Worthy?  By Kim A. Castle
     Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is "How do I know if my business or service is brand material?" With businesses opening left and right, and more and more closing each year, I'm glad there are smart business owners open …



225. Jacob Fruitfield - Cool, Clean, and Local Hero By Gerard Tannam
     Size matters. Or, at least, that is what the big players like to think. Here in Ireland, we have been more aware than most that size is relative. More than most too, we have taken sides when the little streets have hurled themselves against the great. Unlike the Swiss, we don't do neutral terribly well. Almost always, our sympathies are with the small player, the one who is outweighed and outgunned, and we take more than a little pleasure at the prospect of seeing the lumbering giant brought t…






---


Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9| 10 | 11 | 12

---