Copywriting

Copywriting Index

1. How to Learn Great Storytelling to Increase Your Conversions
   Stories are so important to good copywriting. It's one of the aspects of copywriting that can't be done in a cookie cutter style and therefore isn't answered by some of the sales letter software available on the market. Please do not misconstrue that last statement to mean that I don't think that sales letter software is practical. It's very practical. It also needs some personal embellishments and that's where good storytelling is invaluable. Storytelling draws the reader into the sales letter …



2. "Super Adjectives" Boost the Power of Your Copy
   By Karon Thackston © 2004http://www.learn-copywriting.comPretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers’ minds in a single bound. Adjectives are boring, but Super Adjectives impress, inspire, and convince your customers more effectively.Look at these examples …



3. Sticky Homepage Copy in 30 Seconds By Glenn Beach
   Yes indeed, that's all you've got, 30 seconds to make your website visitors decide to stick around...The internet has changed how we think about the customer, the product and the competition. I'm going to take you on a journey through these new ideas and show you what has changed and how you now can approach your marketing.You have to put yourself in the customer's shoes and talk directly to her about how she benefits from your products. She wants product information and lots of it, but in due…



4. Writing For The Web: How Good Copy Becomes Bad Marketing
   When it comes to writing websites, what is good for the search engines is often not good marketing. Why? Because almost inevitably, when you write to please the search engines, you write about the features of your service. But you should be writing about the benefits for your customers. This is a fundamental problem and one you have to take into account at every stage of creating the copy for your website. You have to achieve a balance between writing for people or writing for search engine robo…



5. Copyrights and Wrongs
   Somehow we have come to believe more is better, that it‘s a good thing if asearch enginepops up with 27,999 entries on a given subject. Yet it‘s because of thisvery 'too muchness'that many journalists have found themselves entangled in the Web.Writers believe they‘ve sold one-time rights to articles, which then areleft indefinitely onWebsites or in archives - trapped without their permission, often times evenwithout theircreator's knowledge. In all but a few cases, writers have not beencompensat…



6. Revealed: The $12,500 Copywriting Formula
   Have you heard of Brian Keith Voiles? Probably not, butif you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula hegets paid $12,500 to put into use for Fortune 500 Companies?Well then, today's your lucky day, isn't it? If youfollow this formula whenever you write a sales letteror an ad you'll see how well it increases your success.Remember that the key to writing a sales letter is thatthe job of every…



7. How You Can Proofread Your Own Work By Nita Ammon
   Putting out a high quality product is a given these days. With all the competition out there, you have to look great in every aspect. So proofreading all copy is extremely important and here are some tips to help you to proofread your own work after you've finished editing it:Read through your copy the next day -- many times your eye tends to 'deceive' you by reading what's supposed to be there rather than what may actually be there! Reading it a day or two later helps you to look at your c…



8. Better Copy: The Interview is the Key By Neroli Lacey
   Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job easier: INTERVIEW YOURSELF.If you hired a writer to create the copy for you, he/she would likely start by interviewing you. He would ask every question he could think of about your subject and keep probing until he found illuminating answers. You could find a colleague to help in this endeavor. Or, if you are feisty, you can interview yourself.Write ou…



9. Copyright, Copyrighting, and Online Copyright Abuse - Save Yourself the Headache by Reading This! By John Lafferty
   Lets start with copyright infringement.It is easily explained as copying someone else's work without gaining permission first. This includes publishing other peoples work to your web site, newspaper, magazine or even just downloading it to your computer can be seen as copyright infringement. The last is known as a grey area.Other peoples work means anything created by a person. It can be written content, graphical content, musical content or even html, JavaScript, PHP, CGI, patterns, textures,…



10. Can 97% of Netpreneurs be Wrong? By James Tyler
    Why Some People's Ads Almost Always Make MoneyDiscover the Master Copywriter's Little-Known Secret of Locking in Profits! You don’t know it yet, but in the next 5 minutes you are going to learn two things that will enable you to command someone to do something anything – and that person will do it without question. What’s more, they’ll think it was their idea, not yours. Hypnotic Selling: Myth or Miracle?Dear unhappy business owner;Listen, we all know the key to success in any business is how …



11. How To Test The Body Of Your Sales Copy For Weaknesses
    How To Test The Body Of Your Sales Copy For Weaknessesby Rich Hamilton, Jrhttp://www.ElitesMarketing.comYour sales copy is the life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering. In this article, we are going to go over an effective way to test the body of your sales copy for weaknesses. If there are any, you will be able to pinpoint exactly where they are. Once you are able to identify the weaknesses in the body of your …



12. Short Copy: Understanding Its Purpose Can Increase Sales
    Short Copy: Understanding Its Purpose Can Increase Salesby Karon Thackston © 2003http://www.copywritingcourse.comI believe it was Mark Twain that once said, 'If I would have had time, I would have written a shorter letter.' His point being... it takes much more thought and time to write a short, concise piece than a long one. It's true, too!Think about it. How hard is it to get your point across in a very limited amount of time or space? Ever tried to write copy for a postcard mailing? How about…



13. Writing Business Letters - Tutorial 1: Letter Format By Robin Henry
    Everyone in business needs to write letters. It's unavoidable if you want to run your business or just stay in touch with your suppliers and clients. How well ... or not so well ... you write reflects on you and your business. Write poorly constructed letters with unprofessional layout and format and you will look like a rank amateur, no matter how good you are at plumbing, cooking or whatever it is you do.If you are a seasoned letter writer who has completed a business communication course, t…



14. Copywriting for the Non-English-Speaking Audience
    The power of the Internet lies in its global pervasiveness. It is practically everywhere. People of all languages access the Net from all over the globe. Just think of it as an infinite vastness for your business and marketing possibilities. Your marketing potential is directly proportional to the number of people who can understand your message.Keep the following points in your mind while writing the copy for a non-English-speaking audience:==> SHORTER SENTENCES AVOID COMPLICATED WORDS USE LO…



15. Hiring a GREAT Copywriter
    Hiring a great copywriter can be a challenge. There are a lot of good writers out there. There are even a lot of great writers out there. But a copywriter- a great copywriter, does more than just write. A great copywriter has the ability to write persuasively, research facts, and think in terms of the “total marketing piece”- because copy is only a part of the ad, brochure, website, or flyer. Many times, they see a business or idea in a new light. They draw out the key benefits of your product o…



16. How to Write a Sales Copy By Matt Bacak
    Brainstorming!!! - I hope you heard from this word and hope you know exactly his meaning, if not then you're just a click away from Google. When you plan to write sales copy then you must prepare yourself for brainstorming. You see, when I start to write this article I just sit and I focus a moment to see if I'm in the mood for this kind of work and when I realized I'm “on the wave” I just start writing all the words that cross my mind at that time. Whatever you agree with me or not, your sal…



17. The Five Rules Of Influential Web Writing By Robert Warren
    Building a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the accuracy of your vision. Writing for the Web can either establish your expert credibility or destroy it.When your business requires powerful words online, follow these five rules for promoting the message that will serve you well in the digital world:Stay on message. To write is to influence: always remember that the goal of good writing is to encourage thought…



18. Ad Copy Secrets Of The Rich And Not So Famous
    1. Use a hand written letter on your ad copy insteadof text. Write the ad on a piece of paper, scan it andpublish the ad on your web page. Adding a personaltouch will always increase your sales.2. Publish a list of famous and respected customerswho have bought from you on your a copy. Peoplewill think that if these people bought from you, theyshould also trust your business and purchase yourproducts. Make sure to get their permission first.3. Show before and after photos for your productson your…



19. How 'Cliffhanger' Paragraphs Capture Readers By Rix Quinn
    About 50 years ago, movie serials kept theater crowds coming back week after week. Each episode ended with a “cliffhanger,” a suspenseful unresolved problem. Audience members had to return the next week to see what happened.Surprisingly, this narrative form isn’t new. Even in the Middle Ages, storytellers journeyed from castle to castle spinning suspenseful yarns without end. (What a way to guarantee return appearances!)How can you create a cliffhanger for your readers? (1) Define a problem; (…



20. Persuading People to Buy – Copywriting Questions Answered for a Business Owner – Part 4 By Carol Bentley
    In a recent consultation a client, who is a business owner, asked questions about writing compelling letters and adverts.In this fourth article he wanted to know how to make his Sales Letters appear attractive and easy to read for the recipient…Question: OK, I understand about the relevance of the offer (see previous articles on Copywriting Questions Answered for a Business Owner) – how can I make the letter attractive and an easy read?AnswerThat depends on the way your letter is laid out. It…



21. Engage Your Customer – Write About Benefits By Glenn Murray
    Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers?I bet you said “Yes”. But are you sure you listed benefits? If you’ll bear with me for another 10 seconds, I’d like to test out a theory on you.Recap your answers – maybe even write them down. Now list the 5 main things your business does. In other words, what are your 5 core services? What are the 5 core features of your product?If your first list looks anything like your second, chances are you’re mistaking …



22. What's In A Word By Mike Morris
    "What’s in a word" seems quite a nothing phrase on its own. Take into the context of writing Ad Copy and everything is in a word.In this article I have selected a few of what I would consider some important words to include when writing your Ad. You may not be able to get them all in, but; you should try and get as many as you can. The more keywords, the more effective the AD.In this day and age people want fast results, fast ordering and fast delivery. So use the word "fast" in your ad. At to…



23. Revealed: The $12,500 Copywriting Formula By Sopan Greene
    Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula he gets paid $12,500 to put into use for Fortune 500 Companies?Well then, today's your lucky day, isn't it? If you follow this formula whenever you write a sales letter or an ad you'll see how well it increases your success. Remember that the key to writing a sales letter is that the job…



24. The Secret to Drilling Down Deep in Your Target Market By Lorrie Morgan-Ferrero
    Here's another drill ripped out of the Field Guide for my Red Hot Copywriting Bootcamp. There are 20 drills total which take 15 minutes per day (my “recruits” get weekends off). Each drill stands on its own but put them all together and the impact on your salesmanship is phenomenal! So here is another one for you…Copywriting is a team sport. There is you (the writer) and the reader. But the reader has all the power. She gets to decide when the game's over. As soon as the reader is gone, no one…



25. Should You Use Testimonials When You Create A Web Site? By Herb Leibacher
    You've probably seen web sites with testimonials - they can add legitimacy. But sometimes they are believable, and sometimes they are not. Are testimonials worth the effort?The answer is "Yes" if they are done right.When done correctly, testimonials can help you establish credibility and give you an opportunity to prove the claims about your web site.However, when done incorrectly, testimonials aren't believable and honest, and can cause more harm than good.Here are some ideas on how to use …






---


Article Index: | 1| 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34

---