|
|
Copywriting |
| Articles in Database: 839 |
|
|
|
|
How to "Disguise" Your Sales Letters OnlineRead about Copywriting on erreur404.info. This article about "How to "Disguise" Your Sales Letters Online" will help you with the Copywriting. erreur404.info specializes in Copywriting. As part of Copywriting your website, you also need to be aware of all everything out there so we are provideing these articles for you as reference. How to “Disguise” Your Sales Letters Online The Internet is known as the “Information Super Highway” and that’s a term that every Internetmarketer should know by heart. Why? People log onto the Internet to get information,not to be sold. Many people online are turned off at anything thatresembles advertising. They completely ignore banner ads. And they're using that “pop-up” blocking softwarelike crazy to stop pop-up window ads altogether. So what’s an Internet marketer to do? Well, here’s an idea: Write books, articles and special reports. Writing books, articles, and special reports as apromotional device isn't new. Businesses have been doing it for years. Knowing that people likeinformation, coming out with an information product is a proven way to build credibility for your servicewhile also promoting it. Online, this technique has never been more powerful. Think of what your prospects and customers want to doand why they come to you. Then pick some aspect ofthat subject and turn it into a special report. For example, a tax attorney could write a reporttitled “10 ways to find hidden deductions in yourbusiness”. A florist might write a report on “How to pick out the right flowers for the right occasion”. The idea is to create a benefit-rich short articlethat people will want to read. And when they read it,they’ll think you’re the expert just because you wroteit, and the examples in it just happen to plug your services. Your report essentially becomes your sales letter.Here are some examples of booklets and reports from real businesses: Guarantee Mutual Life came out with 'How to ProtectYour Business' U.S. Savings & Loan League came outwith 'How to Stretch Your Dollar' National FootballLeague came out with 'Official Record Book' AmericanCancer Society came out with 'You Can Fight Cancer and Win' You too can create a report that offers realinformation to people while also plugging yourbusiness. Something as short as 400 words (about two typed, double-spaced pages of text) would suffice. Think of how your service benefits people, and then write an article that helps them perform that service for themselves. If you're a web programmer, it might be '5 Ways toProtect your eBooks from Hackers and ‘DownloadTheives’.' This is acceptable advertising online. When peopleread your report, they learn solid, helpfulinformation. They don't learn enough to replace you, however. So when they need some programming done on their web site, you are the person they think of to call! Best riches, Andrew Clacy http://www.explosivecopycourse.com
Hi there, Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 |
|
|
|
SEARCH
OTHER ARTICLES Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven-sent and Hack By Adam Barone If you’re hunting for a good freelance copywriter and have never done it before, or if you have but find yourself needing another for the first time in a while, I don’t envy you. This “brave new” e-world has turned your once straightforward search of a neatly stacked file of brochures and introductory letters into a bothersome wade through a mucky world of half-baked online listings and search results which only seem to list those freelance copywriters who are experts in SEO, or at least know … Review: Michael Masterson's Accelerated Program for Six-Figure Copywriting by Karon Thackston © 2005http://www.thewriterslife.com/bb/mwd6/ I have to tell you, I was very skeptical in the beginning. Nervous even. I had one finger on the 'buy now' button, and one finger poised, ready to request a refund. I guess, when I bought Michael Masterson's course, I was anxious that this would be one of those screaming, ranting, raving sales letter courses that tells you that you HAVE to write all copy the same way with a tone that sounds like a used car salesman on steroids. I ju… How You Can Become A Freelance Business Plan Writer By Niall Cinneide As with any business, becoming a freelance business plan writer can be a challenge. The first challenges involve factors such as cash flow, getting clients, and maintaining some sort of order. Later, challenges will involve getting new clients, insuring return business and referrals, and making a profit. But, like any good business, it is up to the individual to do whatever it takes to make it happen. Becoming a freelance business plan writer is an excellent career. To make it successful,… They're Searching So Why Aren't They Buying? by Karon Thackston ©© 2003http://www.marketingwords.comThere seems to be a common myth regarding site visitors and the buying process these days. I’’ve heard this statement more than a few times over the last several months: ““My visitors find me when they use search engines. They type in the exact keyphrases I’’m listed under. So when they get to my site why aren’’t they buying?”” The simple answer is that they aren’’t ready to buy yet.Just because surfers type a specific keyphrase into a searc… 7 Formulas for Articles That GET READ! By Alexandria K. Brown Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter. Or a promotional article to gain publicity for ourselves or our companies. Some of us write articles regularly for clients.No matter why you're writing an article, it's your responsibility to make it be interesting - otherwise no one will read it. (Except you.)So how can you make your article interesting and engage your reader? It's all about the ANGLE. First pick your to…
|
| home | Site Map |