|
|
Copywriting |
| Articles in Database: 839 |
|
|
|
|
Short Copy: Understanding Its Purpose Can Increase SalesRead about Copywriting on erreur404.info. This article about "Short Copy: Understanding Its Purpose Can Increase Sales" will help you with the Copywriting. erreur404.info specializes in Copywriting. As part of Copywriting your website, you also need to be aware of all everything out there so we are provideing these articles for you as reference. Short Copy: Understanding Its Purpose Can Increase Sales by Karon Thackston © 2003 http://www.copywritingcourse.com I believe it was Mark Twain that once said, 'If I would have had time, I would have written a shorter letter.' His point being... it takes much more thought and time to write a short, concise piece than a long one. It's true, too! Think about it. How hard is it to get your point across in a very limited amount of time or space? Ever tried to write copy for a postcard mailing? How about a 30-second radio commercial? How do you tell customers everything you want them to know in just a few words? Truth is... you don't. Short copy has some special considerations. The first (and most important) is that it isn't meant to make the sale. Then why do you write it? *To spark interest!* Short copy plays an important role in the advertising process. It can be used as a lead generation tool, an announcement, a teaser to build interest, and in lots of other ways. Extremely short copy is simply meant to lead to other means of closing a sale. Postcard mailers might instruct the reader to send for an information package. Pay-per-click search engine listings will guide the reader to a Web site just full of copy. Ezine ads do the same thing. Small display ads in newspapers or in-store signage may encourage the reader to get more details. You get the point. Short copy needs to be extremely targeted. For example, if you're running a small display ad in a magazine you'll want to take into consideration 'why' the readers bought that magazine. Then create your headline and copy to speak to their special interests. If the magazine is devoted to Web site development, address that interest in your ad. Consider what will grab your customer's attention and make him/her curious. The 'call-to-action' for short ads is always aimed at getting more information... not necessarily at making the sale. Many times, short copy will pull a better response if a limited-time offer is made. 'Zero percent interest until January 30th' or 'Order before February 1st and get FREE shipping.' WARNING: Be very, VERY sure that your support copy is ready to go when you run short ads. For instance, I once had a client approach me about writing copy for a postcard campaign he wanted to do. As we went through the process of his customers' most desired behavior, I discovered that he wanted readers to visit his Web site to get the additional information they needed in order to purchase. However, his Web site was hardly set up to sell anything to anybody. While the postcard was fully capable of generating leads for the client, the support information he had prepared was in desperate shape! He would have seen little return on his investment - not because the postcard didn't do its job - but because the 'landing page' of his site was simply awful. Whether you're asking readers of short copy to call, click, or come by, be sure your support staff or information is ready, willing, and able to handle the job. Lastly, when you write extremely short copy, remember to stay focused. As I've said, there is not enough room to sell the customers within your copy, but there IS enough room to pique their interest. Use the limited space you have to punch up the biggest benefits or end results your customers are looking for, and you'll see bigger returns on your investment.
Copy not getting results? Let Karon write targeted, persuasive copy for you. Visit her site at http://www.ktamarketing.com, or learn how to write your own copy at http://www.copywritingcourse.com. Don't forget to subscribe to Karon's free ezine at http://www.ktamarketing.com/ezine.html. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 |
|
|
|
SEARCH
OTHER ARTICLES Articles Are The Quickest Way To Your Customers Wallet One way of promoting your website and product can be achieved for free. As an additional bonus, this 'free' method can boost your sites and sales, doubling and even tripling your income. Articles. One of the easiest ways to promote your website in order to generate traffic and increase your earnings. How does this work? Write articles relating to your website and submit them to 'free content' submission sites. Easy to do, takes little time and can increase your website traffic, sales and of co… The Number One Copywriting Technique That Makes Your Prospects Read Every Word You Write By Marvin Haycock How does this sound?Today, I’m going to show you how to get a fifteen page sales letter read from beginning to end and keep your prospect magnetized to *every* paragraph along the way. Impossible?The real magic behind these magnetic sales letters is not some mystical skill or secret formula but rather a simple copywriting concept that has been around longer than most of us have been alive. It’s one of the Grand Secrets behind copy that gets read…and that means your pitch has been delivered…… How to Get B2B Clients: A Primer for Copywriters In more than 20 years of copywriting for both business-to-consumer (B2C) and business-to-business (B2B) clients, I have found mid-size and large B2B clients to be generally easier to work with, and more professional than B2C. (I do not recommend working for small business in either B2B or B2C.) In my experience, B2B companies tend be more 'corporate' and less entrepreneurial in their thinking and procedures than B2C companies. For instance, B2B clients are more likely to use creative briefs, mee… Are You Making These Press Release Mistakes? By Michele Pariza Wacek You've done it. Gotten that press release written. Now you're ready to send it out to your carefully chosen list of media contacts.But before you hit that "send" button, take a moment and run your press release through this checklist. Remember, you only have a few seconds to catch the attention of busy journalists and editors -- don't blow it over an easily corrected mistake.Some of these may seem painfully obvious. Alas, even the obvious gets overlooked from time to time (even from profession… Writing For Sex Markets By Katy Terrega Many professional freelancers will go their entire career without ever once writing a story about sex. Oh, they may craft a racy scene or two in the course of writing the next Great American Novel, or they might someday write an article about the latest in sexual research, but that's about as far as many writers will ever take the concept.Then there are those freelancers who, for a variety of different reasons, have actually chosen to write (and publish) in the sex genre. Societal notions of p…
|
| home | Site Map |