Copywriting

Copywriting Index

451. A FoolProof System to Turn All Your Ads into Powerful Cash Generators - GUARANTEED
     If you want to sell your products like crazy using your ad copy, then this might be the most important article you'll ever read. Finally there are 10 killer steps that you can use right NOW to pull more orders from your ad copy without spending a dime. If you want to pull in more orders and sales, then I urge you to read this article -- immediately. If you're sick and tired of low sales pulling power of your website and want to turn it into a killer cash generator, then here YOU go... STEP 1 - I…



452. An SEO Copywriting Makeover - Turning "Not" Into "Hot" Part 2 of 2
     by Karon Thackston © 2003http://www.copywritingcourse.comIn part one of this article series, I outlined a recent project I undertook for a Web site that sells gas logs. The site had a lot of potential, but in its current state the sales orientation of the index (home) page and the keyword saturation were causing less-than-stellar results for the client. My job was to rewrite the index page (from scratch) in order to boost SE rankings and response.In part one, I gave the details of how I assessed…



453. How To Write Better Solo Ads
     Writing responsive ads may seem like an exact science, but there are some simple things you can do to increase your response rate. Here are some tips on how to write better solo ads. Start with the subject line. Your subject must be compelling and exciting and entice the reader to open your ad, but you do not want to mislead the reader because if you do, it does not matter whether they need your product or not, they will not buy from you. There is a Spam email that I get a couple times a week w…



454. An Editor Spins Her Thoughts about Web Content
     A glossy magazine placed an advertisement on its Web site, targeting the publication’s upscale subscribers. The expensive ad emphasized how perfect the tiniest detail would be for guests who stayed at a certain, very fancy hotel. There was only one small problem in the ad, but it was big enough to undermine the credibility of the hotel’s claim to perfection. The headline blared, When Everything Has to Just Right Uh-oh. What happened to the “Be” before the “Just Right”? You may be losing busines…



455. 6 Innovative Payment Offers That Sell Like Crazy!
     The way you structure your payment offers can increase your sales. I'm not talking about the way people pay like credit cards, digital payments, checks, and cash options. What I'm taking about is can your customers try before they buy, pay later, make payments, do they get a rebate, etc. Below are six payment offers that will sell your products or services like crazy: 1. Sample It Offer your customers a free sample or short version of your product or service. Your sample should give them only…



456. Top 3 Rules for Writing Effective Copy By Ladan Lashkari
     One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product... a copy that sells!In this article, I'm going to reveal 3 important rules that you should follow to write persuasive copy. Put these tips into practice, and watch your sales start climbing almost immediately!#1. Believe In Your ProductIt doesn't matter how many books you've…



457. Five Steps To Online Copywriting Success
     One of the most important priorities of evey online business should be their copywriting. Online copywriting skills are a 'must have' for anyone who is thinking about real success with their online business. It doesn't matter if you're marketing a product, a service, a network marketing opportunity, or if you're an affiliate selling someone else's products; you need to know a little bit about online copywriting. You don't need to be an expert at it, but you should know some basics to help with …



458. The Not-So-Mysterious Art of Getting Clients
     Sure, you can print business cards and letterhead. Launch a web site. And hang your shingle as a freelance copywriter. That's easy. But you're not really 'in business' until you GET business. And that means having at least one paying client. Preferably a lot more. How do you make that happen? It's a lot easier than you may think. No, you don't need a killer cold calling script. Or a pitch letter packed with the latest response-boosting techniques. (Although neither of these would hurt!) All you …



459. 11 Tips for Stronger Writing By Dan Stuenzi
     Communicate to motivate!Table of ContentsThe Importance of Good WritingTIP #1: Be Active, Not PassiveTIP #2: Say What You Mean, Mean What You SayTIP #3: Don't Be Verbose and Run On and On and Use More Words than You Really Need to Use to Get Your Point AcrossTIP #4: Skip the Big Words. Your Reader is Not ImpressedTIP #5: Shorter is Usually SweeterTIP #6: Structure Your Paragraphs LogicallyTIP #7: Are You Sure That's the Right Word?TIP #8: Have a ConversationTIP #9: Say What?TIP #10: …



460. How to get your customers to trust your website
     You’re welcome to publish this article free of charge provided: - you include the byline - byline includes a functioning link to http://www.divinewrite.com - you don’t change the article in any way - you provide a courtesy copy once publishedHow to get your customers to trust your websiteBy Glenn Murray *Research reveals three important facts:1) The Internet is one of the most important sources of information.2) The trustworthiness of the Internet is declining.3) Customers will come back to …



461. A simple 7-step checklist to test your ads
     Imagine if you had in your hand a simple,bullet-proof, 7-step checklist to test your ads andsales letters.Well, here’s a simple 7-step checklist that Joe usesevery time he writes copy. Every marketing piece ofhis that passes the test has gone on to generatesales.In one of his lesser known books, 'Making Ads Pay,'legendary ad man John Caples reveals a 7 step formulafor successful advertising. He wrote:'This check list is based on the results of hundredsof advertising tests. It is based on millio…



462. Test Your Headlines for Maximum Profits!
     Professional copywriters do not simply write or select one headline and then hope for the best. They create a number of different headlines; often times as many as a hundred before selecting the headline they think will perform the best. But they don't stop there! Professional copywriters know that their choice will often not be the choice of the public and therefore they test their headlines in the market place. Believe it or not, even professional copywriters find that half or more of their …



463. The Biggest Mistake Copywriters Make By Michel Fortin
     Most of the sales pieces people ask me to rewrite seem to offer great products and services. In fact, some of their offers are so good, prospects would be crazy to turn them down. But they do. And these sales pieces end up falling in my lap because they're desperately unproductive.One of the biggest problems I see in these pieces is the fact that the copy is stale, limp and anemic. Copywriting is "Salesmanship in Print"This is nothing new. It comes from the ageless teachings of the masters, li…



464. Copywriting FAQs By Dina Giolitto
     One of the biggest challenges a copywriter faces is to make future clients feel confident in his or her ability. You know you can deliver, but your clients don't know that... yet! In my own experiences as a freelancer, I've noticed that the most hesitant potential clients often ask the same questions. Following are answers to help allay their fears.Copywriting FAQ's:1. How do I know your writing style is the right one for my company?I understand where this question comes from, because I ask it…



465. SEO Copywriting: 7 Tips By Dina Giolitto
     So you finally built a website for your home-based business. How exciting is that!? Now you just have to let people know you're out there. The best method is to use an SEO copywriting strategy, which optimizes your web content using popular keywords.SEO stands for Search Engine Optimization. You want to fill your website with the most commonly searched words within your industry. These words are called keywords. They're what web researchers type into search engine boxes when looking for inform…



466. Ad Copy - Your 12 Point Inspection! By Daniel Levis
     You’re ready to launch that new product or promotion, & you’re really counting on a piece of advertising copy to come through for you.You’re looking for stellar results! And, you’re determined to do everything in your power to get them. Which means surveys, thorough testing, and ongoing refinement of your ad copy.Hold the phone!When you’ve got your draft, run it through this 12-point inspection. Cover off these basics, and you can be sure you’re off to a running start.1 – Do You Have A Compell…



467. SEO Copywriter - Finding The Website Writer You Really Need
     Search engines and the way they work are constantly evolving. What works today is ineffective or even illegal tomorrow. Writing for search engines is a skill that involves specialist and up-to-date knowledge. Here's what to look out for if you need someone adept at search engine copywriting. Have they written websites before? It may seem an obvious question, but web copywriting is a very different game from writing for print or broadcast. Ask for URLs of websites they've written and see for yo…



468. 10 Surefire Ways to Add Sizzle to Your Brochures
     Businesses rely on brochures as their front line in communicating their products or services. Yet according to Shannon Cherry, APR, many find them not as successful because they underestimate the skills and resources necessary to publish attractive and effective materials. 'Most people forget a brochure is important because it represents you to the world and reflects your image,' says Cherry, president of Cherry Communications, a public relations and marketing firm that helps businesses, entrepr…



469. Writing Copy for Voiceovers By Peter Drew
     As with any of the performing arts, an effective voiceover begins with a well-crafted script. You don't have to have many years of writing experience to create copy that is both effective and a pleasure for the voice actor to perform. Here are some ideas to consider before you put your pen to paper or fingers to keyboard.Commericals: Radio and TVDetermine the purpose of the ad, e.g. drive traffic to a store, produce direct response inquiries, announce a grand opening, move end-of-season mercha…



470. How To Get 50% of Your Freelance Fee Up Front --And a Whole Lot More!
     This is valuable content from my free online newsletter, the FREELANCER'S BUSINESS BULLETIN. In the April 2004 issue I shared with my subscribers the secret to getting at least 50% of your freelance fee up front, plus a whole host of other important requirements for your freelancer's business. It was FREELANCER'S BUSINESS BULLETIN subscriber and copywriting expert Susan Fantle who asked for a discussion of this topic because she had recently encountered some difficulties with clients. In her …



471. How to make your web copy better.
     One of the biggest mistakes you can make when creating a web site is to take large chunks of copy from your existing marketing materials (ads, brochures, sales letters etc.) and cut and paste them onto your web pages.What you have to understand is that the internet is different from the world of print and it’s a medium that web visitors are still getting used to. For most people, reading from a computer screen is not an enjoyable experience, and some find it downright uncomfortable.No wonder use…



472. How Ghost Writing Articles And Booklets Can Earn You Big Money! By Abdallah Khamis Abdallah
     Do you want to make $5000, $10,000 or more every month as a freelancer? Does your current published materials earn you that much or are you still struggling looking for new jobs every month? Well, ghost writing articles and books for businesses could earn you a lot of money and end your painful quest for writing jobs.Making money as a freelance writer can be tough especially for newbies with no samples or prior experience. Most editors want published writers with a proven track record. And the…



473. Copywriting Secrets Behind The Da Vinci Code and LOST
     I spent a few hours over the weekend watching the TV series, LOST. And man oh man... do I love the script writing on that show. Why? Because it has me constantly wanting to know what's coming next. It goes from scene to scene... leaving you on 'cliff-hanger' after 'cliff-hanger.' It's similar, really... to the way Dan Brown, the author of Da Vinci code and 3 other best sellers (Deception Point, Angels and Demons and Digital Fortress) writes. He goes from chapter to chapter. At the end of chap…



474. Using Emotional Triggers in Ad Writing
     Writing ads for either you own products or affiliate products is a large part of a marketing plan. You need to find the emotional 'triggers' that will excite your prospects and get them to buy.Take a good look at the product you are promoting. what does it do? What is its purpose? Now, see if you can find the emotional triggers that fit the features of the product. Those triggers are really the benefits of that product.Here are a few of those triggers to help get your ideas flowing:1. Become Mor…



475. The Truth About Negative Commands (Don't Read This!) By Laurie Kristensen
     Everyday when I read promotional emails and advertisements, or listen to television commercials and dialogue in shows and movies, or hear people around me in everyday life use commands such as the following examples, I feel dismayed for them.This is because I understand something that many others do NOT!And, since learning what I now understand, while I am BOMBARDED every day from all directions with commands like those listed below, in all their variations, I feel worse and worse for not spea…






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