Copywriting

Copywriting Index

26. How to Buy the Right mp3 Player You Would Really Love
    Choosing to buy the right MP3 player isn't that difficult, but one player does not fit all. People will want different things from their players. MP3 CD players represent the best value: Most retail for less than $200, and additional blank discs are cheap. * Think about how you'll use the player. Joggers will almost certainly want a lightweight, flash-memory-based device, since hard drives don't react well to the shock of bouncing around all the time; audio aficionados who want lots of music at…



27. Writing for People and Search Engines By Sarah White
    Writing for the search engines is much different than writing in any other medium. Search engines are finicky, but they love text, so you're talking their language. When writing your web content, it's important to keep the following three things in mind.1. What You Want the Reader to Do: While writing your content, keep the overall objective of the page in view. Think about what you want the reader to do. Do you want them to sign up for something? Click to another page? Buy something? Visit yo…



28. 25 Points To Create Your Own Winning Sales Letters
    The below table of content is my copywriting checklist, that I've been using for the past 2 years to create dynamic and powerful sales letters for my clients. And I hope it will do the same to you when applied in full. #1, The Headline must promise your prospects with a compelling benefit and answer their one and only questions - What's in it for me? This is no doubt many super copywriters have been emphasizing about the headline to be the single most important element that gives a strong, unwav…



29. How to "Disguise" Your Sales Letters Online
    How to “Disguise” Your Sales Letters OnlineThe Internet is known as the “Information SuperHighway” and that’s a term that every Internetmarketer should know by heart.Why? People log onto the Internet to get information,not to be sold.Many people online are turned off at anything thatresembles advertising. They completely ignore banner ads. And they're using that “pop-up” blocking softwarelike crazy to stop pop-up window ads altogether.So what’s an Internet marketer to do?Well, here’s an idea: Wr…



30. Copywriting 101: Exclamation Point, Friend or Foe? By Ann Zuccardy
    My name is Ann and I'm a grammar geek. There, it's out and I'm relieved. Does this mean my writing is perfect and consistently conforms to grammar rules? Heck, no. It does mean that I spend hours perseverating about serial commas, dangling participles, and feeling guilty if I end a sentence with a preposition. I worry endlessly about what I call the PowerPointification of America (i.e., the trend toward writing short chunks of information in bullet points - which, incidentally, is what se…



31. How To Emotionally-Charge Your Sales Letters To Boost Sales
    Are you frustrated that your sales letter isn't getting results? Do youwonder how you could make a satisfactory sales letter even better?If you said, 'yes' to either of these questions then I invite you to readon as you will be richly rewarded. In the next few moments you aregoing to discover how to instantly amplify the selling power of yourdirect mail and web copy. Enabling you to potentially break salesrecords and outsell your competition. The solution to your lackluster results or desire to …



32. How to Build Benefits from Features Fast and Easy with the Solution Approach By Ronald A Murphy
    Every salesperson and fledgling copywriter hears the harangue: DON’T SELL the FEATURES of a product – SELL the BENEFITS those features bring!!!The concept’s important but it confuses a lot of people. Many sellers don’t understand how to build a benefit from a feature. Back when I was first learning to write sales copy, I didn’t know how myself. I just knew it was critical I figure it out.Finally I realized what the problem was. You can’t get there from here. You don’t actually turn a feat…



33. Articles Are The Quickest Way To Your Customers Wallet
    One way of promoting your website and product can be achieved for free. As an additional bonus, this 'free' method can boost your sites and sales, doubling and even tripling your income. Articles. One of the easiest ways to promote your website in order to generate traffic and increase your earnings. How does this work? Write articles relating to your website and submit them to 'free content' submission sites. Easy to do, takes little time and can increase your website traffic, sales and of co…



34. The Number One Copywriting Technique That Makes Your Prospects Read Every Word You Write By Marvin Haycock
    How does this sound?Today, I’m going to show you how to get a fifteen page sales letter read from beginning to end and keep your prospect magnetized to *every* paragraph along the way. Impossible?The real magic behind these magnetic sales letters is not some mystical skill or secret formula but rather a simple copywriting concept that has been around longer than most of us have been alive. It’s one of the Grand Secrets behind copy that gets read…and that means your pitch has been delivered……



35. How to Get B2B Clients: A Primer for Copywriters
    In more than 20 years of copywriting for both business-to-consumer (B2C) and business-to-business (B2B) clients, I have found mid-size and large B2B clients to be generally easier to work with, and more professional than B2C. (I do not recommend working for small business in either B2B or B2C.) In my experience, B2B companies tend be more 'corporate' and less entrepreneurial in their thinking and procedures than B2C companies. For instance, B2B clients are more likely to use creative briefs, mee…



36. Are You Making These Press Release Mistakes? By Michele Pariza Wacek
    You've done it. Gotten that press release written. Now you're ready to send it out to your carefully chosen list of media contacts.But before you hit that "send" button, take a moment and run your press release through this checklist. Remember, you only have a few seconds to catch the attention of busy journalists and editors -- don't blow it over an easily corrected mistake.Some of these may seem painfully obvious. Alas, even the obvious gets overlooked from time to time (even from profession…



37. Writing For Sex Markets By Katy Terrega
    Many professional freelancers will go their entire career without ever once writing a story about sex. Oh, they may craft a racy scene or two in the course of writing the next Great American Novel, or they might someday write an article about the latest in sexual research, but that's about as far as many writers will ever take the concept.Then there are those freelancers who, for a variety of different reasons, have actually chosen to write (and publish) in the sex genre. Societal notions of p…



38. A Quick Free 'n' Easy Content Writing Course By Angelique Van Engelen
    I do not pretend that a one-stop shop solution to content writing exists, but my experience has taught me, that working toward a 100% effective writing formula isn't a complete waste of time.At my firm (a content writing business), we find it particularly useful to go through a number of steps before we put pen to paper. We start a web content assignment by determining a number of 'vital factors' in a client's web communication process. The writing exercise that follows will be largely centere…



39. Want To Stop Leaving Your Prospects Feeling "Naked"? Use TheCurious "Power" Of Three!
    Here's a fast... easy... 'no-brainer' way, to make more money by improving the selling power of your sales copy... 'pulling' your prospects closer to you... and upping your credibility. Many years ago, I was riding the subway downtown to work one morning, and I overheard a woman saying she felt 'naked' because she forgot to wear her earrings that day. Since then, I've heard that expression used on other occasions, if someone's forgotten to wear their wedding band... their watch... or even their …



40. How to Write Profitable Ads By DeAnna Spencer
    Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising. First of all, you've got to have a dynamic, spectacular ad thatattracts the eye and grabs the interest of the people you'retrying to sell to. Thus, unless your ad really "jumps out" at thereader, your sales won't live up to expectations, and your admoney will be wasted. The eye-catching appeal of your ad must s…



41. "How You Can Become A Freelance Business Plan Writer"
    As with any business, becoming a freelance business plan writer can be a challenge. The first challenges involve factors such as cash flow, getting clients, and maintaining some sort of order. Later, challenges will involve getting new clients, insuring return business and referrals, and making a profit. But, like any good business, it is up to the individual to do whatever it takes to make it happen. Becoming a freelance business plan writer is an excellent career. To make it successful, plan …



42. How To Make Your Sales Letters Bullet Proof
    I'm going to show you in the next few moments how to make your sales letters and direct mail several times more powerful. In fact, what I'm about to emphasize to you may enable you toeat more of your competitors market share. Every time before you sit down to write your sales letters or direct mail take out a sheet of paper and think of every possible objection your prospect could come up with to avoid buying yourproduct or service. This may take a while and it may seem a pain at first but I ass…



43. 10 Ways To Generate Highly Read Article Ideas
    10 Ways To Generate Highly Read Article Ideas by: William R. Nabaza of http://www.Nabaza.com 1. Participate in chat rooms related to your targeted audience. Watch what questions people are asking and ask others what information they're interested in. 2. Examine what information in being broadcast on TV, news and talk shows. That information is usually hot topics. 3. Hang out in similar message boards. People leave questions for information they're seeking. That is a strong indicator of subjects …



44. Ad Copy Secrets By John Neyman, Jr.
    Who couldn’t use some great ad copy tips once in awhile?! Here are secrets shared by ad pros to use in your promotions online and off.1. DIGITAL IMAGES – Add images with your ad copy. Rule of thumb here is NOT “the more the merrier.” So choose one or two of your best images. Don’t have a camera or not great with it yet? Don’t worry. Surf the Internet or check software packages for images that grant you permission for use. Simply type “free images to use” into your favorite search engine. Or ch…



45. Creative and Profitable Ways to Use Autoreponders
    Creative and Profitable Ways to Use Autoreponders By Karen Martin An interested visitor who has been strolling through your site has finally come to just what she is looking for and is about to make a purchase. It's a sunny afternoon, and her cat, who happens to be sitting on the moss under the visitor's large fifty-year-old snow-rose bonsai tree, suddenly jumps down, and the priceless tree topples over. In the blink of an eye, your visitor exits your site, and your sale is dust - unless you hav…



46. Copywriting Makeover: The Value of Being Crystal Clear: Part 1 of 2
    by Karon Thackston © 2006 http://www.copywritingcourse.com Sometimes, despite our best efforts, the message we most want our customers to hear gets lost in a sea of superlatives. The marketer within us takes over and - before we know it - the core focus of the Web page, brochure or flyer becomes blurred. Let me assure you of one thing... if your prospects can't determine - with crystal clarity - what you do and how you can benefit them, all your copywriting efforts will be in vain. Provider Watc…



47. Tips For Writing Website Content
    Online businesses need to reflect the concept that 'Content is King' in the design, marketing, and writing of their web sites to truly be successful. At Swift Media UK, we always ask these 3 questions to online business professionals to see if they really understand the concept of 'Content is King.' We find that if they cannot answer these 3 questions immediately, then that gives us a clearer idea of how prepared the client is to be online. Why should I visit your web site (without spending an…



48. The Best Place to Put SEO Copy on Your Web Page
    by Karon Thackston © 2005 http://www.copywritingcourse.com/keyword It seems like a funny question to me, but it gets asked a lot. 'Where should the SEO copy go on my Web page?' That question gets asked so much because there are several pieces of out-of-date information, rumors and myths with regard to text placement, when writing SEO copy. For instance, many absolutely swear that the copy has to be as high up on the page as possible for the search engines to find it. Not true. The spiders wi…



49. Copywriting Is Not One-Size-Fits-All
    by Karon Thackston © 2004http://www.copywritingcourse.com I was in shock. Honestly, I shook my head when I read his email. I meant no disrespect; I just couldn’t believe he really felt that way.“Karon, I want you to write the sales letter for my site. How much will it cost me?” read his note. After looking at his home page and evaluating his target audience, I didn’t feel a sales letter would be the best type of copy for his site. When I sent him my suggestion he replied with something along the…



50. Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven-sent and Hack By Adam Barone
    If you’re hunting for a good freelance copywriter and have never done it before, or if you have but find yourself needing another for the first time in a while, I don’t envy you. This “brave new” e-world has turned your once straightforward search of a neatly stacked file of brochures and introductory letters into a bothersome wade through a mucky world of half-baked online listings and search results which only seem to list those freelance copywriters who are experts in SEO, or at least know …






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