Copywriting

Copywriting Index

701. Start With A "WANT" For Copywriting Success
     Often I see people banging their heads against a brick wall, hoping that if they bash it hard enough the wall will fall down. I'm sorry, but that's not going to happen! Imagine selling beef to vegetarians. Imagine selling crucifixes to atheists. Imagine selling England football shirts to Scotland fans. :) Now... Imagine selling a good night's sleep to the parents of a newborn child. Imagine selling a new high-tech super gadget to a technophile. Imagine selling a Ferrari to... well, almost any m…



702. Winning Words for the Web
     Winning Words for the Web by Oscar BruceCopyright: 2005 Article Autoresponder: mailto:Winning_Words@epublishersresource.comAuthor Contact Email: mailto:diana@forwardpromotion.comFormatted to 65 Characters per LineWord Count: 445 words-----------------------------------------------------------------TERMS OF REPRINT - Publication Rules The requirements for publishing this article are:* You May Not change the content of the article, except for minor corrections for layout, typos or grammar. * You…



703. Some FAQs for Aspiring Copywriters By Glenn Murray
     I get an email at least once a week from aspiring copywriters seeking advice on how to get a foothold in the industry. It's obviously a popular topic, so I thought I'd put some of the more common questions and answers on paper in the hopes that it might provide a bit of an insight.Q: What does a copywriter do in a typical day? A: This question is very comprehensively answered in divinewrite.com/adayinthelifeof.htm , to summarize, copywriters do some or all of the following: meet with prospect…



704. Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly
     by Karon Thackston © 2005http://www.copywritingcourse.comWhen it comes to search engine optimization, copywriting plays a big role. You want to have excellent copy that appeals to both your visitors and the engines in order to create pages that will rank highly. However, sometimes there can be potential problems with fitting copy into certain types of sites. Due to space constraints, page layout requirements or other issues, some site owners hesitate to include SEO copy thinking it will detract …



705. Web Copywriting for International Markets
     So your website is beautifully written, the keywords are all in place and everything seems just fine. But hang on, half or more of potential customers will probably never find you - and many of those that do could find your web copywriting baffling, unappealing or even offensive. How come? Well, it's not called the World Wide Web for nothing. Like any web, it can act as a trap for the unwary. And a web that stretches all across the world is going to contain a great many linguistic and cultural …



706. Does Your Copy Look "Fake" To the Search Engines?
     by Karon Thackston © 2004http://www.copywritingcourse.com/keyword From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword into our Meta tags, it has been obvious that search engines love text. The more advanced the engines have gotten over the years, the more complex and sophisticated many writers have gotten with their search engine copywriting.Supposed…



707. Lower Cost and Increase Conversion of Your AdWords Ads
     by Karon Thackston © 2005 http://www.copywritingcourse.com Comparison shoppers are the mortal enemy of pay-per-click (PPC) advertisers. When you're paying each time someone clicks your AdWords (or other PPC) ad, the last thing you want is a person determined to visit every site to find the best price, the closest location or the most secure guarantee. But, with many categories of products or services, it's bound to happen. There is a way to eliminate many of the lookers, however. When you qual…



708. 10 Keys to Copy That Sells! By Alexandria K. Brown
     Whether you’re selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters, brochures, web copy, or direct mail. As long as your goal is to elicit a reaction from your reader, you’ve come to the right place. Be reader-centered, not writer-centered. Many ads, brochures, and Web sites we see talk endlessly on and on ab…



709. To Start Making Cash from Your Online Writing, You Must Draw Blood First By Christopher Kyalo
     Writers write just like painters, paint on canvas. This is one of the reasons why it is important that you launch your writing career by getting some freelance writing work that you can get paid for doing.It does not matter how small the job is or how little the money is that you get paid for it, the important thing is to “draw blood” and get paid for your writing. Everything else you do towards being a $100,000 writer will have to start from there.You cannot do any serious online writing with…



710. Target Your Solo Ads For Higher Conversion Rates
     Solo ads are a necessity in online advertising. Yes you can have your blogs, hundreds of pages of content, pay-per-click campaigns, and highly optimized pages for search engine rankings, but you still won't receive the kind of bulk exposure that solo ads can give you. Effective solo ads can give your online business the shot it needs to quickly become a household name. Think about it. Let's say, for example, that you have received a solo ad about a brand new product some guru is launching. Prett…



711. Should You Use Ghostwriters that are "a dime a dozen"?
     By Fred Farah Lately there's been a lot of talk about articles, articles for your web site content, articles for your ezine, articles with your bio info posted to article directories. So what's the big deal anyway? Why is it suddenly being touted as so vitally important! Actually, there is absolutely nothing more important than having good content on your web site and in your newsletter. Information is what people or looking for, and if you want to attract them to your place of business (you…



712. Are Your Headlines Lacking These Crowd-Pulling Techniques? By Gerrick W
     What is the purpose of headlines? To cause readers to read the rest of the ad or article! Most ads or articles failed because the headlines are not captivating enough to draw attention of readers.On the Internet, you have less than 3 seconds to create an impression. With the amount of information and ads, readers are spoilt for choice. To captivate them, your headline must be Outstanding!So, how are we going to write headlines that are crowd-pullers?Allow me to share with you 3 simple but effe…



713. How to Become a Filthy Rich Record Label Mogul...with your OWN Record Label!
     Let me guess, you love music and would do anything to be able to enter into the fabulous life of the music business? Better yet, you would love to become the next record mogul like P.Diddy or Clive Davis. Well, guess what? You can start a record a label and enter into the fast paced and competitive world of music labels. And yes, there is a chance you could become a filthy rich record label mogul living the life of luxury. It CAN happen! But...it WON'T happen if you don't take action. Just think…



714. Web Copy - How Much is Enough?
     Web Copy – How Much is Enough? By Glenn Murray * These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it’s commonly accepted that web copy is a vital component of any website. But how much web copy is enough? The pure volume of information available on the Internet is daunting – often counterproductive. There are approximately 550 billion documents on the web, and every day another 7 million are …



715. Boost Your Conversion Rate In Three Steps By Michel Fortin
     When I critique, edit or rewrite sales copy, I discover that many clients commit common errors. Granted, not all of them are writers. But most of them fail to drive customer actions not because they lack writing skills but because they fail to look at their copy from their readers' perspective.Although unintentional, they're so involved with their business or product that they tend to forget their prospects. They tend to explain things in ways that only they understand. They tend to forget the…



716. Health and Fitness: A Huge Industry in Need of Writers By Nick Usborne
     Think about how much you read about and spend on health and fitness.Do you ever exercise? Take supplements? Go on a diet? Visit the doctor sometimes? Most of us do all four. And how many books, magazines, tapes of videos related to health and fitness do you have in your home?This is a colossal industry, and seems to be growing bigger all the time. This is particularly true right now, as the baby boomers grow older and are looking for ways to maintain and improve their health.Whether the subjec…



717. How Not to Write a Press Release By Michele Pariza Wacek
     Several years ago, when I was working for an agency, I was fired from an account. What that means is the client didn’t want me writing for him anymore.Another writer, a friend of mine, got the account and life went on.Of course, I was pretty upset by the situation. I had completed several writing projects already for that client, which had seemed to go well, and had just finished a press release when I got the boot.My writer friend told me later her "secret" for making this client happy. Basic…



718. What a C.I.A. Black Ops Officer Taught Me About Copywriting
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719. More Insider Secrets to Great Copywriting - Judging Your Target Market By Lorrie Morgan-Ferrero
     This week we're going to reinforce the training that Recruits of my Red Hot Copywriting Bootcamp are drilled on. In case you didn't read my last article we covered what you MUST do before you write a single word of copy. Each weekday we build on your skills of creating your copy from the ground up following my Field Guide. By the end of this copywriting Bootcamp you won't believe that it was you capable of writing such a professional sales letter.Get out your pen and paper, set your timer for …



720. 5 Reasons Why Headlines Are Crucial To Your Website's Success
     5 Reasons Why Headlines Are Crucial To Your Website’s SuccessCopyright © 2002 by Robert D. BoduchWithout a powerful headline, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline doesn’t capture attention and pull prospects into your copy, than your marketing effort is a total waste of energy and resources.Nothing is more important to getting your message noticed than your headlines. If you’re not allocating a sizable percentage of your …



721. The Formulas Freelance Copywriters Employ When Creating Web Content By Angelique Van Engelen
     What is it exactly that copywriters DO when they produce new text for a site makeover? You often see the advertisements; a designer is looking for a freelance web writer who is going to create content around a number of keywords. There’s not a lot more information about the process. What are the tricks of the trade and how do you get value for money when hiring a freelance writer?When you discuss a site makeover with a copywriter, be prepared to answer a lot of questions. Any writer needs to k…



722. Copywriting: Techniques for a Great Body!
     1) Think about your Readers When writing ad copy be sure that the average reader can easilyunderstand and relate to it. Put yourself in their place. Would youunderstand? Would you say, 'That's me'? One way to help you write for yourreaders, is to write just as if you were saying it to their face. Addressthe reader as 'you' in your copy. Just like a one on one conversation.Sometime take a closer look at some of the advertising around you. How manytimes do you see them using 'you'? Make your copy …



723. Don't neglect the power of repetition
     If you adopt the problem-solving approach to copywriting that I advocate, you quickly realize many of your readers frame their problems in a variety of ways. Sometimes, the problem remains unarticulated, just below the surface of their conscious minds. At other times, your reader might articulate it in a way that is unique and specific to them. So how do you break through your readers' filters and alert them that you offer a solution to what haunts them day and night? Repetition. I repeat, repet…



724. Writing for Publicity and Profit on the WWW
     I sincerely believe that there has never been a better time in history for we (or is it us?) writers to making a comfortable living on the internet. The World Wide Web offers you an opportunity, unique in history, to speak directly to millions of potential customers. Some commentators advise that if you want to be listened to, speak to them 'in their language'. I only partially agree (but then, I'm always breaking the rules!)... When I write articles for 'the international market' of the net, I …



725. Are Long Copy Salesletters Scams? By Michel Fortin
     A passionate debate is currently raging in the Copywriters Forum about long versus short copy. (If you haven't joined, do so. Click the "register" link the top. It's free. There are tons of tips from other very successful copywriters.)The debate was originally sparked by a comment a very well-known Fortune 500 "guru" made about Armand Morin's AudioGenerator.com.I love it, because debate ignites passion, provides insights and shows some very interesting clues in the way people think — and feel.…






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