Copywriting

Copywriting Index

51. Review: Michael Masterson's Accelerated Program for Six-Figure Copywriting
    by Karon Thackston © 2005http://www.thewriterslife.com/bb/mwd6/ I have to tell you, I was very skeptical in the beginning. Nervous even. I had one finger on the 'buy now' button, and one finger poised, ready to request a refund. I guess, when I bought Michael Masterson's course, I was anxious that this would be one of those screaming, ranting, raving sales letter courses that tells you that you HAVE to write all copy the same way with a tone that sounds like a used car salesman on steroids. I ju…



52. How You Can Become A Freelance Business Plan Writer By Niall Cinneide
    As with any business, becoming a freelance business plan writer can be a challenge. The first challenges involve factors such as cash flow, getting clients, and maintaining some sort of order. Later, challenges will involve getting new clients, insuring return business and referrals, and making a profit. But, like any good business, it is up to the individual to do whatever it takes to make it happen. Becoming a freelance business plan writer is an excellent career. To make it successful,…



53. They're Searching So Why Aren't They Buying?
    by Karon Thackston ©© 2003http://www.marketingwords.comThere seems to be a common myth regarding site visitors and the buying process these days. I’’ve heard this statement more than a few times over the last several months: ““My visitors find me when they use search engines. They type in the exact keyphrases I’’m listed under. So when they get to my site why aren’’t they buying?”” The simple answer is that they aren’’t ready to buy yet.Just because surfers type a specific keyphrase into a searc…



54. 7 Formulas for Articles That GET READ! By Alexandria K. Brown
    Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter. Or a promotional article to gain publicity for ourselves or our companies. Some of us write articles regularly for clients.No matter why you're writing an article, it's your responsibility to make it be interesting - otherwise no one will read it. (Except you.)So how can you make your article interesting and engage your reader? It's all about the ANGLE. First pick your to…



55. Professional Writing: Six Great Reasons to Hire a Writer By Wendy Maynard
    Most people can write. Some can even write well. But only a few individuals can write as quickly and persuasively as a professional writer. Effective communication requires a well-crafted message that is interesting to your audience. Anything less is a waste of your time and money.Professional writers can develop a wide variety of documents including proposals, advertising and design copy, content for websites, sales letters, strategic plans, brochures, and newsletters. An organization looking…



56. To People Who Want More Dollars from Their Website - A Way to Go...
    One of the most difficult and time consuming tasks in this internet business game is to attract more traffic. It makes perfect sense to educate yourself and try to pull and convert MORE visitors into sales. Everything you may have heard about increasing your website sales might be true. But this article will show you some amazing, proven ways to make your website sell more of your products and services. It hardly takes any time to apply this 5 step system on your ad copy and you'll soon see your…



57. Transform your Home Page to Pull Sales with Passion Copywriting
    Transform your Home Page to Pull Sales withPassion CopywritingJudy Cullins c 2003 All Rights Reserved.If you are like many professionals, you know your subject, youare an expert in your field. You are even passionate about it!What you may not know is how to tell people about your servicesand products to get them to buy.Your home page needs passion. You have only 10 seconds orso to impress your visitor. Make sure you don't have longparagraphs of bio or description of your mission, service, orbook…



58. How To Melt The Resistance Of Even The Most Stubborn, Skeptical Prospect!
    Question: Dan, how to deal with ultra skeptical offline or be it Internet surfers in order to reassure them and get them to happily open up their wallets? I like that 'happily open up their wallets'! Your customer should be happy to open his/her wallet. When business is done right, everybody wins and nobody loses. You're happy to make a sale and your customer is happy to be getting a good value for the money. Here're a 'small' list of things you can do to remove skepticism. * Use testimonials…



59. "Looking For Good Copywriter Books?"
    If you are looking for copywriter books, you’ll want to devote some time to reading. In fact, if you plan to look online for your copy writer resources, you might as well just devote your life to reading! There are so many books that are available for you to purchase. Sure, there are standard things that each book will probably include. And, like the vast amount of diets out there, copywriter books are just as versatile and, unfortunately, misleading. Now, before you get frustrated with that, le…



60. Six Essential Elements of Successful Sales Letters
    I’m about to reveal to you six essential elements of successful sales letter. These are time-tested principles that have been used by master copywriters for many decades. Include these elements in your sales letters and you can dramatically increase your income.Success Element #1: Always Use Attention Grabbing Headlines A great headline is your best opportunity to capture your prospect’s attention. In fact it’s been proven that a great headline can actually increase the responsiveness of your ad…



61. 22 Questions to Ask Before You Write a Single Word
    To write successful copy, you need to know as much as you can. It goes beyond reading background materials, reviewing old marketing pieces and doing some cursory research on the Web. You need to get inside peoples' heads. Start with your clients. They know their business and their customers better than you do. (If they don't, they should. You can help them learn more.) How? Use a marketing/creative brief to get the information you need to ace the copywriting (and marketing) assignment. (A market…



62. How To Personalize Your Headlines For Increased Profits! By George Dodge
    Personalizing your headlines to your target audience can significantly improve your sales response. You can do this by mentioning a person by name, their city, their career field, their job title, or group right in the headline. You will find this has become quite common in email marketing. If you can make the person feel that you are talking directly to them you will normally win their trust which will in turn lead to a sale. So, rather than trying to hit the broadest audience possible …



63. Predictable Sales Growth - The More You Tell the More You Sell By Carol Bentley
    “The Biggest Money-Making Letters and Adverts Are No Less Than Salespersonship In Print”If you know how to create powerful, compelling headlines and why they are so important to your letter or advert you are already on the road to success because now you’ve got your prospect’s attention – he’s curious, intrigued or just plain nosy – it doesn’t matter - you’ve got him hooked.But you’ve got to keep him on the hook. He’ll be like a wriggling fish, if you don’t keep his attention he’ll just ‘drop…



64. Using Emotion for Persuasion
    Using Emotion for PersuasionBy: Robert F. AbbottThe other day, I received the last issue of a business magazine before my subscription runs out. Now, I like this magazine, but I'm swamped with reading matter so I won't renew.Of course, I've received many reminders and offers about renewing; magazines try very hard to keep the subscribers they've got. So when the last issue came with a special promotional wrapper on the cover, I wasn't surprised.But, what made this one interesting was a clever pi…



65. Microsoft Word: Business Writing 4; Time Saving Tips for Reports or Books By Carol Bentley
    If you are writing a report, manual, reference document or even a book, you may want to create a table of contents. You can do this automatically and update it at the press of a key in Word.To start with you must use heading styles for your section titles; use these 3 shortcuts to apply headings styles as you type:Ctrl + Alt + 1 ……Heading Style 1Ctrl + Alt + 2 ……Heading Style 2Ctrl + Alt + 3 ……Heading Style 3Create a Table of Contents for your report or book: position the cursor where you wan…



66. Profitably Using White Paper
    Profitably Using White Papers By Christine TaylorMost B2B companies have a white paper under their belts or are planning to write one. But it's not enough to write a white paper. You also need to distribute your white paper to your prospective customers and channel partners. For example, channel executives can sharply increase qualified leads to pass along to their channel partners and can offer the same white paper for channel partner sponsorship. Marketing executives can generate a steady stre…



67. Designing for a Non-English Audience By Felicia Bratu
    Having worked as a digital publishing specialist at a large corporation at my previous job, I did not think being in charge of foreign language typesetting would be too difficult. After all, the layout and the images are already prepared and I only need to flow in the text - how hard could that be? I was sure that a simple Copy and Paste, or text importation, would do everything. This was my point of view when I initially began managing DTP projects in different languages.Was I ever wrong! …



68. 3 Steps To Better Sales Copywriting By J.L. Reid
    Whether you’re wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing:You’re nothing more than a salesperson.There’s an old saying in the “business” that, “a copywriter is a salesperson sitting in front of a typewriter.” True, few of us are using typewriters these days. The principal, however, remains unchanged.We’re in sales. I know this. You know this. We all know this. Yet why does much of the copy out there, especially ads produced by expensive…



69. The Opportunities As A Freelance Proofreader in the UK
    A UK based freelance proofreader should be able to provide quality products for the United Kingdom audience. There are many differences in the type of work that is produced for the United States and that which is produced for the United Kingdom. The job of the proof reader is virtually the same as it is for those who do proof reading in the United States, but the language is what the tricky aspect is. Freelance proofreader opportunities are available, and wildly sought after as well.For those wh…



70. 12-Copywriting Tips to Make Your Advertising More Profitable
    Year after year people make the same mistakes in direct-response copy and advertising. You can avoidthe most common and costly blunders by following the following proven tips...1. WRITE IN DIRECT RESPONSE LANGUAGE:* Use short paragraphs and short words. This articlehas 68% short words-five letters or less. Strive forat least 65%-75%. Never go under 50% unless you arewriting to Ph.D's. * Make your sentences and paragraphs flow like a breeze.* Ignore good grammar when you have a good reason.* Keep…



71. How To Find Editing Services Online By Niall Cinneide
    Quality is what you need. What you don’t have is time. You need to find an editing service online that can help you get the work you need done, quickly and effectively. But, where do you look? Where can you find such a service and know that it is of good quality? While it would have been a difficult task to find an editing service online a few years ago, there is now an ever growing supply of them. You’ll find quite a selection to choose from as well. Here are some guidelines that may he…



72. No-Holds-Barred Conversation with Dan Lok - Part 1 By Dan Lok
    Question: If you were starting out and had no references or a substantial resume, how would you go about finding paying customers for your services?To answer your question, I'll assume you're a junior copywriter or marketing consultant.When I first started out and didn't know a soul, I'd open the yellow pages and cold-call the business owners. I'd go to networking events and try to get business. (Sucks!)Sometimes I'd do a little 'switchcraft' and call the companies who sent me direct mail lett…



73. "3 Quick Tips To Becoming An Instant Copywriting Genius"
    Copywriting is the ONE skill that will turn words into cash, and it's really the one thing you must learn if you're thinking of selling anything at all.From traditional direct mail and now to the internet, the power of words has already made millionaires out of ordinary folks like you and me!Successful copywriters know this. That's why they charge exorbitant fees for their services, which will no doubtstill be money well invested.The good news is, you can have this power too. You can write your …



74. Super Verbs Really Move Your Copy By Karon Thackston
    Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words when you can conjure emotions and visual imagery in the hearts and minds of your readers? Sure, "run" and "hustle" both indicate that someone is moving fast. But "run" is a dull, ordinary verb while "hustle…



75. About Your Copyright
    With the easy access of the Internet, more people are writing and creating and displaying their art publicly than ever before. As a marketing coach, I receive many questions about copyrights – how to get your own, and how to know about someone else’s work. WHAT EXACTLY IS A COPYRIGHT?According to the U. S. Copyright Office, a copyright is “a form of protection provided by the laws of the United States (title 17, U. S. Code) to the authors of ‘original works of authorship,’ including literary, dr…






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