Copywriting

Copywriting Index

826. Common Mistakes That Can Kill Your Web Copy By Karon Thackston
     Sometimes learning what not to do is as important as learning what to do. Copywriting is no exception. I oftentimes see copy that is well written, but obviously created by an amateur. How do I know? One or more of the following five mistakes was made and that killed the copy… dead.Once you understand why these mistakes are, in fact, mistakes, you can easily avoid them. It isn't like they are complicated concepts. It just takes someone to bring them to your attention so you can guard again…



827. How Important Is It For Copywriters To Have An Agency Quality Website?
     Over the years, I've had several copywriters ask me how important it is to have an 'agency quality' website. My answer is always the same: it's very important if you are prospecting other than locally. When you prospect locally, the client can meet you personally. But when you prospect nationally, your website, 'telephone' personality, and marketing materials form the basis of your prospective client's impression of you. Fortunately, it's not difficult to find a designer/webmaster who can help …



828. The Story: The Most Powerful Marketing Tool on the Planet
     The Story: The Most Powerful Marketing Tool On the Planet =========================================================== What's the most memorable novel you're read in the past year? Saturday, by Ian McEwan? Mary, Mary, by James Patterson? The latest bodice ripper from Nora Roberts? I know, she doesn't really write bodice rippers, but I love that phrase... My Choice ============ For me, it's Dan Brown's The Da Vinci Code. I'm reading it again as we speak. Why would I read it again if I already kno…



829. Secrets of Writing Killer Sales Copies By Gerrick W
     When it comes to writing killer sales copies you must have potential buyers in mind. You must understand their needs, their apprehension, their buying behavior, and bring a good presentation across to them how your product or service will benefit them. You must put yourself in your customers’ shoes.Secrets of Writing Killer Sales Copies…1. Great Product or ServiceFirst and foremost, a killer sales copy must be backed by a great product or service. Don’t push a lemon. It will tarnish your reput…



830. Manipulate Your Visitors With Reverse Psychology
     Many people say that it is easy to write a sales copy and that there is really nothing to it. Well, all I can say is they are wrong! For many, writing your sales copy is difficult. Having the ability to write sales copy is an attribute that not many people have. When writing a sales copy you need to realize that there are a lot of psychological principles that are involved in the process. Reverse psychology on the other hand, is even more powerful when it is used properly. In this article I am g…



831. The Secret Truth About Writing Great Sales Copy By Stephen Henry
     Did you know that most people find it difficult to write sales copy that works?You see there is this idea that sales is all about lies and that you have to be really tricky and clever with words to sell your product.This is absolute bollocks.Sure there are people out there selling rubbish and telling lies but you will only buy something from them once and then only out of desperation.Most people have a pretty good sense of what is truth.This is all you have to do.Tell the truth about what your…



832. A Day in the Life of a Freelance Copywriter
     Ever wanted a job where you could spend all day, every day, writing clever and inspiring prose? Yes? Well don’t become a freelance copywriter!Don’t get me wrong, it’s a great job, and for some of us it’s a calling that won’t be denied. And you definitely do get to write clever and inspiring prose. It’s just that you don’t do it all day, every day. In fact, when you sit down at the end of the day and think about what you’ve done, the percentage of time spent writing is surprisingly low.So what d…



833. The Power of the Press Release - Generating Effective Media Coverage Results
     Producing an effective press or media release is one of those tasks that initially seems quite straight-forward – that is, until you actually sit down at your computer to draft one yourself.·First there’s the writing - a process that can instantly cause beads of sweat to form on your over-stressed brow. ·Next there’s the distribution – which organizations and specific individuals should you send it to, should you fax it, e-mail it, mail it or send it by courier? What should you include with your…



834. How To Write Headlines That Get Attention By James A. Bower
     No doubt, the headline is the most important part of any advertisement or sales letter. The reason is very simple. The headline is the first thing your prospect sees when he or she looks at your advertisement.It’s an advertisement for your advertisement.The only purpose of your headline is to get your prospect to continue reading your ad or sales letter. It must get your reader’s attention and it must pull them into your ad.Your headline must be so irresistible that your reader has to find …



835. How To Pluck Fresh New Ideas For Writing Killer Sales Copy...Straight Out Of Thin Air!
     If you want to improve your writing, you probably spend a fair amount of time reading a variety of 'How To Write Good Sales Copy' kinds of information. True? You probably subscribe to a handful of newsletters like mine... you've read a few of the classic copywriting books by Claude Hopkins... John Caples... or Victor Schwab, and... you may have even read some 'modern-day' books by guys like Dan Kennedy... Gary Halbert... and Joe Sugarman. And this is good -- you're definitely going down the rig…



836. Back to the copywriting basics
     You've probably read lots on effective copywriting strategies, how toutilise keywords, and various tricks of the trade for making sure yourcopywriting is as effective as possible. This is good stuff ... anythingthat results in a better website is worth reading and absorbing.However, before you learn to walk, you need to learn to crawl. Before youbegin focusing on the technical aspects of copywriting, it's a good idea toget a handle on the basics.With that in mind, here are a few things to keep i…



837. One Simple Idea
     Right now, no matter what time of the day or night you are reading this, someone's website is making money -a lot of money- using one simple idea. It's an idea you should be using to increase the profitability of not only your website, but every aspect of your marketing efforts as well. And even if you are using this idea to some degree, even small improvements can produce huge gains on your return on investment. What can this idea do for you? · It can create a large list of people who identify…



838. How To Get To The Point In Your Sales Copy
     Yesterday I was going through a 7-Step Sales Copy Overhaul with a client of mine - www.KingOfCopy.com/salescopyreview - and he was having a bit of a problem 'describing' what he was selling. He couldn't seem to find the right sales copy so he could 'get to the point' describing himself or his selling process. Frankly, he was selling himself short, by cutting his sales copy and his descriptions short, because he wanted to make sure he was 'getting to the point' quickly enough. You see, we've all…






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