Copywriting

Copywriting Index

201. Are Keywords Destroying the Flow of Your SEO Copy?
     by Karon Thackston © 2004, All Rights Reservedhttp://www.copywritingcourse.com/keywordWith all the shuffling that’s been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The current line of thinking is that most engines (especially Google) are on the lookout for sites that purposely make an effort to optimize their pages in order to get high rankings. While this theory has not been proven, I agree that obvious optimization is not a go…



202. Microsoft Word: Business Writing 5; 4 Tips for Successful Paragraph Numbering By Carol Bentley
     One of the most irritating things with Microsoft Word is paragraph numbering or bullets.You start off the numbering or bullets; press Enter at the end of the paragraph and then press Enter again to give a gap between the paragraphs… to make it easier to read. And what does Word do? Cancels your numbers or bullets!Here’s 4 tips on how you can get nicely spaced paragraphs and keep your numbering or bullets working perfectly…1) Set your numbered paragraph format to have a spacing of 12 pt (i.…



203. Should You Use Testimonials When You Create A Web Site?
     You've probably seen web sites with testimonials - they can add legitimacy. But sometimes they are believable, and sometimes they are not. Are testimonials worth the effort?The answer is 'Yes' if they are done right.When done correctly, testimonials can help you establish credibility and give you an opportunity to prove the claims about your web site.However, when done incorrectly, testimonials aren't believable and honest, and can cause more harm than good.Here are some ideas on how to use test…



204. The Power of Articles, Reloaded
     In the days of one way back links and ever increasing competition for traffic from search engines (not to mention traffic in and of itself), articles are one of the sharpest tools in your web-arsenal. When reading this, several of you will probably sigh and say something along the lines of 'I wish I knew how to write'. While I'm going to save the pep talk for another day, let me just say that it's *probably* simply not true. Writing is as much about putting together verbs and nouns as it is abo…



205. How to Easily Boost Your Productivity -- and Your Income!
     How disciplined are you? If you're like most freelancers, you love the 'time freedom' of your lifestyle. No more punching a time clock or being chained to a desk. No more 'hanging up quickly' when the boss walks by. As a freelancer those days are gone forever...but one quickly learns that in order to make a great living as a copywriter, you're now the 'boss' to whom you must be accountable! It's ironic, to be sure. And as you strive for higher and higher income and greater and greater success, y…



206. 5 Sales Letter Tips To Explode Your Conversion Rate
     Are you like me? A little over a year ago, I started my first internet marketing venture. I had a wonderful product - specifically, an eBook - that I hard worked very hard on. I bought my own domain name and web hosting, buying a huge package to handle all the credit-card-throwing visitors I thought I was going to get. I then proceeded to write my sales letter. I actually spent hours on it, tweaking it, making sure there were no spelling mistakes, making sure it said exactly what I wanted it to …



207. The Easiest Way to Create Articles - Public Domain!
     There are many webmasters that find writing articles for their site to be a very tedious task. Many people who need to write articles also procrastinate as much as they can to delay the amount of writing they need to do. Many people dread writing articles because they find researching for the topic and writing down original materials will be too taxing on them. You need to have your creative juices flowing and simply downloading an article would be plagiarism or tantamount to stealing, not exact…



208. Does Your Copy Look "Fake" To the Search Engines? By Karon Thackston
     From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword into our Meta tags, it has been obvious that search engines love text. The more advanced the engines have gotten over the years, the more complex and sophisticated many writers have gotten with their search engine copywriting.Supposed formulas, saturation levels, and other mysterious concoctions…



209. The Most Profitable Product In The World You Can Ever Sell!
     Thank goodness, the most profitable product in the world you can ever sell... also happens to be the easiest product to create. Can you guess what I'm talking about? Give up? Well, that product is... 'Information'! Let me give you some examples of what I mean: Most information is sold either through written words (books, e-books, magazines and newspapers)... pictures (DVD's and VHS tapes)... or through computer programs (like software). And can you guess how much it costs to burn a DVD once …



210. Prevent Procrastination With Positive Pressure By Michel Fortin
     My wife and I recently bought a house.It's currently being built and moving day is slated for December. So we decided to buy some furniture in order to fill some of the "extra space." (Our new home is double the size of our current one.)Now, something really interesting happened.The story is a little long, and almost unbelievable, but let me cut to the heart of the matter. (I'll tell you the whole story some other time. You'll cringe!)After shopping around a few stores, we came across a big ch…



211. Your Article Headlines will Make or Break Your Business By S. Rosendahl
     Most people with an online presence will have to regularly deal with the issue of coming up with an appropriate headline. The problem is that most people do not take it seriously enough. Many do not realize that the headline is so important that no matter how good the content is, it will never get read if the headline does not beckon surfers to it.The power of a headline In the offline world of the tabloid press, one headline can sell a few hundred copies while another in the same publication,…



212. How to Hook Your Readers with Long Copy and Keep Them Reading to the End
     If you're like most solo professionals, you can't afford to sell yourself with hype. You want to create a friendly conversation with website visitors so you'll attract clients. But a website that doesn't attract and hold attention tends to grow cobwebs. It looks sleepy! And research shows, over and over, that long copy sells better than short copy. So how you do create long messages that don't set your visitors to snoozing... or worse, clicking off to a more wide-awake website? 1. Write conv…



213. Writing The Before and After Formula
     The <strong>Before and After Scenario</strong> is one of the oldest, and best, methods used by advertisers and copywriters. And why not? It works because it paints a vivid portrait for your prospect of how he can realize a major change in his life. A 'Before-Scenario' depicts a person whose circumstances are much like that of your targeted prospect: overweight, broke, stuck in a dead-end job, bald or what have you. This is a person your targeted prospect can identify with because he …



214. How to Write to Mars and Venus!
     There's Yin, and there's Yang. There's a man, and there's a woman.You can't live without one or another. And let's face it. We're not the same!So when you're writing your ads or sales letters, you should keep in mind that, 'Men are from Mars and Women are from Venus'. I know....I know! Although men don't enjoy that book as much as women do, the nature of gender differences is unarguable. We were not born the same....that's all.There's always a psychological barricade based on our gender differen…



215. Copywriting tone: 5 reasons honesty beats puffery any day
     It never fails. Every conversation I have with a potential or ongoing copywriting client at some point turns to the topic of tone. 'We want our copy to be edgy.' 'I think a light-hearted copy tone would work best.' 'Can we throw a little humor in there?' 'We need to be serious without sounding too serious.' 'We need to be hip.' But how important is tone, and what exactly is it? Simply put, tone is nonverbal communication verbalized. What would be a scrunched brow, a sly crooked smile or a h…



216. The Power of Testimonials - Unleash the Marketing Prowess of Credibility
     Creating a sense of credibility for your product and website is very important and if you are successful at it then you will increase your sales by boosting the number of customers you receive. If people do not believe in your product then you can forget them ever purchasing from you because who buys products they don't believe actually work? Now that you know you need to give yourself credibility, you need to think of ways to go about doing that. Providing testimonials on your website is one ve…



217. Some Copy Tips From An Old Hand By Patrick Quinn
     I have been in the ad game for a long, long time. I have trained hundreds of writers, and I’ve been responsible for moving of millions £ & $ in product worldwide. Here are just a few tips that I hope will help you do a better job, and make a bigger name for yourself.One.Whatever copy job you are working on – brochure, mailer, sales letter, press ad, website – always include a headline. A pertinent headline. A selling headline.This headline will be, or should be, powerful enough or intriguing e…



218. Battling Internet ADHD: Ten Tips for Writers By David Beveridge
     Write for a reasonGet to the point. One of the basic references for Web design is Steve Krug's, Don't Make Me Think. My book for Web writers (not yet available in stores) will be called, Don't Make Me Yawn. The Great Democracy that is the Web has spawned far more spam and yammer than thoughtful prose. Don't fall in love with your own voice. Make sure every word supports the message.Write for “scanners” The five-second rule applies, only make it shorter.Visitors look at a Web page, then they re…



219. Magic Words That Sell and What Words to Avoid By Herb Leibacher
     We all know words are powerful. Whether written or spoken, according to advertising legend David Ogilvy, some of the most persuasive words to use in marketing are:Now Announcing Introducing Revolutionary Offer Quick Easy Compare HurryTry to incorporate these powerful words into your brochures, web content, and however else you communicate with customers.Richard Taflinger, professor at the Edward R. Murrow School of Communication at Washington State University, says that a ploy often us…



220. 4 Tips for Writing Successful Swipe Copy
     © 2005 by Bruce CarlsonMaster copywriter and marketer Dan Kennedy, in his highlypopular and successful copywriting seminars, likes to tellhis students that 'sometimes good enough is good enough'when it comes to a piece of sales copy.What does Dan mean by this?Simply put, you don't need to reinvent the wheel in orderto write successful copy. What has worked in the past canand will work again.Learning to effectively 'swipe' from winning sales lettersis one of the most important skills you can dev…



221. Website Content Review; Writing Copy is Not Easy By Lance Winslow
     For those in the business of writing copy for advertisements, websites or public relations pieces whether they are for commercial, non-profit or government agencies they know it is not easy. It is an art and a science and all of that and more all wrapped into one. Writing copy for online or offline media is difficult and it is essential that you understand your audience to make sure that you are conveying your message correctly.Often small business owners make small mistakes in their promotion…



222. Yale University Researchers Reveal The 12 Most Powerful Words In The Human Language... By Scott Bywater
     In this article, I am going to reveal a dozen words, which could change your life. Why? Because Yale University researches have identified the 12 most powerful words in the human language… proven to attract attention and stir emotion within their readers. Here they are...• You• Save• Results• Health• Love• Proven• Money• New• Easy• Safety• Discovery• GuaranteedSo how can these ‘proven’ ‘new’ words ‘you’ have discovered be used to generate ‘results’ and make ‘you’ more ‘money’? It’s ‘easy.’ ‘Yo…



223. 7 Steps You MUST Take Before Writing a Word of Copy! By Lorrie Morgan-Ferrero
     Copywriting ChecklistOkay, you know you have your product (or service) in front of you. Now it's time to get the word out with an attention-grabbing sales letter. But where do you begin? Whether you hire someone to write your copy, pass it off to a staff member or learn to write it yourself, you need this checklist.The Critical Steps to Take Before Writing Your Sales LetterOne of the biggest misconceptions new clients have when they come to me is I can whip out a sales letter in a few days. Wr…



224. Traffic Conversion Secrets Finally Revealed!
     'Dan, I need your help. The copy on my website sucks. It must. Nobody is buying my product...' Or ordering 'my ebook'... Or signing up for 'my course'... Or booking 'my services.' People tell me all the time that their websites 'doesn't convert.' (Not sure what 'conversion' is? It's that 'magical' transformation that turns a site visitor into a product/service buyer) If you're a website owner who's unhappy with the business your Internet presence is generating, I wouldn't be surprised if you …



225. Copywriting Tips for Sales-generating Brochures
     Copywriting Tips for Sales-generating Brochuresby Karon Thackston © 2003http://www.copywritingcourse.comBrochures have held an important place in marketing plans for longer than most of us can remember. There is no doubt that they have the ability to generate sales and increase revenues. Why then do so many of them fail?There are several aspects of copywriting for brochures that amateur writers don’t consider. It’s those things that make or break the success of your efforts.For the sake of gener…






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