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Articles in Database: 136
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Marketing-Direct Index


Read about Marketing-Direct on erreur404.info. We specialize in Marketing-Direct. As part of Marketing-Direct your website, you also need to be aware of all everything out there so we are provideing these articles for you as reference.

  1. Postcard Direct Mail Marketing Tips And Ideas By Alan Sharpe
    Postcards are perhaps the least expensive way of reaching a large number of people with your sales message. Although they have their drawbacks, they are cost-effective at attracting new customers. But only if you follow some simple rules that professional direct mail copywriters follow.Grab their attention on Side A Side A is the side with the picture on it. One beauty of a direct mail postcard is that your prospective customer does not have to open it. There in the morning mail is your sales …


  2. Qualify Prospects Using Direct Mail Marketing By Alan Sharpe
    When a prospect responds to your lead generation sales letter, how do you know if the prospect is a qualified lead or not? By qualifying them before they respond.At my direct mail lead generation firm, our definition of a qualified lead is someone who meets four criteria:Authority: They have the authority to buy Readiness: They are ready to buy now Budget: They have the budget to buy Need: They need your product or serviceAnyone who meets some of these criteria but not all is simply a lead tha…


  3. How to Write Fundraising Letters That Motivate Donors To Make Donations to Your Non-Profit By Alan Sharpe
    Motivating strangers to give their money away is one of the hardest jobs around. It’s difficult to do face to face. And it’s even tougher to do in a letter. But it can be done. And your chances of receiving gifts in the mail increase once you employ some of the tested methods that are used by leading non-profit organizations around the world.Make your message relevantYour appeal letter needs to talk about what’s important to your donor. Like you, donors listen to what interests them. They watc…


  4. The Great Direct Marketing Conundrum By Daegan Smith
    Many a home business owner has spent sleepless nights thinking of ways to turn his venture into a higher profit-making unit and build it to be his primary source of income. This is never easy for a home business because most start-ups face initial lack of money and cash flows. A small cash strapped business would also find it a little uphill to get outside funding. The best way, anybody will tell you, is to advertise... all big companies do it, and get good returns. Undoubtedly, advertising, e…


  5. Real Estate Post Card Marketing; Million Dollar Mailings By Lanard Perry
    Real Estate Post Card Marketing is an underutilized real estate marketing strategy known by many, but used by few. The test? How many agents do you know market real estate with postcards. Not many - that's what I thought!Yet, those that do maintain high visibility with their prospects. From useful tips to delicious recipes, customized real estate marketing post cards can leave positive and lasting impressions about you and your services at affordable prices.I like marketing real estate with po…


  6. Write Fundraising Letter Overlines That Donors Can't Resist (Includes Samples & Examples) By Alan Sharpe
    The headline that appears over the salutation in a fundraising letter is known as the overline. Overlines have one goal: to persuade your donor to read your letter.According to direct mail copywriter and author Hershell Gordon Lewis, the best kind of overline to use in a one-to-one piece of communication like a fundraising letter is a hand-written overline, one that looks like a spontaneous burst of enthusiasm. Hand-written overlines, says Lewis, should not look “produced.” I agree.Your goal,…


  7. Using Direct Mail By Sue And Chuck DeFiore
    The advantages of using direct mail to promote your home-based or small business are: Selectivity-the ability to send your advertising only to people and organizations who can use and pay for your product or service. Flexibility-the freedom to use either the simplest or the most elaborate presentation, ranging from a single-sheet mailer to an entire package, and the flexibility to test all sorts of minor changes in your mailing pieces. Control-unlike the random placement of a newspaper ad,…


  8. Making Direct Mail Work for Small Businesses By Sky Maya
    If you own a small business, then you know the value of affordable and effective marketing. Unfortunately, many traditional and online advertising methods are becoming quite expensive. This article will explain direct mail guidelines and methods.Direct mail is an often over-looked method that can be very effective if executed properly. There are three guidelines to follow when conducting an effective direct mail campaign:1. Catch the reader's attention immediately. You only have a few seconds …


  9. How to Use Direct Response Post Card Decks as a Valuable Market Research Tool By Thom Reece
    Market research specialists have discovered a new tool which enables them to quickly identify target market cells, measure buyer acceptance, test new product or service concepts quickly and inexpensively and survey market characteristics...the Direct Response Card Deck.For two to four cents per contact, the researcher can now gather market intelligence from both specialized vertical markets (lawyers, doctors, etc.) or broad based horizontal markets (all marketing executives across industry lin…


  10. Dirty Hooligan! What a Crude Street Corner Come-On Taught Me About Direct Response Marketing By Harmony Major
    Can't get a date?No, I mean to your website.Day in and day out, I see marketers address "filet mignon" prospects like $10 streetwalkers.How do they expect to get the sale (or the signup, or the download, or the ___) like THAT?It's all about converting "ho-hum" browsers to excited, active BUYERS ... right?Hmph. Not that way.Come with me as I tear through one crude, street corner come-on, showing you how it relates to YOUR direct response website ... and how marketing like this can grind sales t…


  11. Real Estate Marketing, Do You Use Direct Mail? By Barrett Niehus
    Prospecting for leads is by far the most difficult part of being a Realtor or small business professional. In fact, lead development is by far the most expensive and time consuming aspect of your job. However, you level of success in lead development will determine if you succeed or fail as a real estate agent or small business professional.So how do you develop leads? Well top selling professionals realize that they need to touch as many people as possible without spending a fortune or taking…


  12. Direct Mail By Christopher Given
    Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that’s available at the time. Whether you budget is £600 or £6000, I can show you how it’s done effectively time after time after time! So here's what I do when I start working with clients and I would like to offer it to you as a gift now. Have a look at this list of ten great wa…


  13. How to Write a Direct Mail Fundraising Letter (Four Tips for Fund Raising Success) By Alan Sharpe
    1. Address your reader as a friend, not as “Friend.”When was the last time you received a letter from someone dear to you, addressing you as “Dear Friend?” Never, right? The days of the Dear Friend letter are dead. I heard recently of a chairman of the board of a national charity who has given his charity millions of dollars and hundreds of hours of his time, yet he still receives fundraising appeals from this charity addressing him as “Dear Friend.” Ouch.2. Arrest attention with an opening th…


  14. Magic Of Direct Response Website By Arun Pal Singh
    For a web site to make the most money it must be a direct response web site. That does not mean that sites with contents do not make money. But for a small business owner the direct response website is the key to real profits.Purpose of direct response website is very simple. It just takes orders. The customer reads your product and decides either to buy or leave. Simple and pure business. No confusion at all.What is a direct response website?It is a site which aims at stimulating a response …


  15. The Easiest Small Business Direct Marketing Tip You'll Ever Get By Joe Farinaccio
    This really and truly is the easiest (and most profitable) small business direct marketing tip you’ll ever get. And when I say easy… I really mean EASY.It’s a no-brainer.Once I tell you what it is you’re probably going to say, “Oh that? I already knew that.”But if you own a small business and are doing this I can tell you right now you’re an exception. “If this is such an easy and profitable small business direct marketing tip why isn’t everyone using it?”That’s a good question. I don’t know…


  16. Direct Marketing Puts Information In The Buyer's Hands By Daegan Smith
    Direct marketing is advertising from a manufacturer or front-end supplier directed to the ultimate consumer of a product or service. Another way of looking at direct marketing is selling to a consumer directly, whether is from a printed magazine campaign, TV or radio spot, or from a direct mail package. It means that salespeople are not physically moving your product; promotions are. Direct marketing is a simple approach but also can be useless if not done right.In today's worldwide marketp…


  17. Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation By Alan Sharpe
    The toughest job you face as a B2B direct marketer is reaching your prospect with your message. Reaching C-level executives is particularly difficult because they employ mailroom staff and executive secretaries who screen their mail, or your mail, depending on how you look at it. So unless your direct mail lead generation letter or postcard or self-mailer stands out from the rest, it won’t reach the desk of your potential client.That’s why dimensional mailers are one of the most effective ways…


  18. 60 Ways to Increase Your Mail Order Catalog Sales By DeAnna Spencer
    This article is meant to inform. Please don't construe this as legal advice. Perfection in a mail order catalog is like infinity...you can continually approach it but never quite reach it. In the case of many catalogs it is not necessary to achieve perfectionor even approach it very closely in order to make the catalog vastly more profitable than it is at present. Relatively small improvements can result in a more-than-proportionate enlargement of that all-important figure on the bottom lin…


  19. Fundraising Letters Should Raise Donors, Not Donations, When Mailed to Strangers By Alan Sharpe
    Are you willing to spend $1.25 to raise $1? To lose money to make money? You should be. Most donor acquisition mailings never pay for themselves. They lose money. And rightly so.Acquisition letters (letters designed to acquire new donors) should be a vital part of your development program. Current donors fall away. Some lose interest in your mission. Some lose their jobs. Other leave the country. Some die. You need to be mailing fundraising letters to people who have never supported your cau…


  20. Has the Internet Killed Off the Direct Mail Baron? By Bill Knight
    Over the past 30 years, direct mail has been responsible for generating vast amounts of money for businesses and individuals alike, but is it still an effective means of marketing?The short answer, in the short term, is yes. But the Internet has without doubt diluted the power of pen on paper and will continue to do so, until only a few die-hard individuals and the glossy brochure brigade, are left to pick the bones of an industry once plump and ripe for plucking and plundering.Today, the Inte…


  21. Design Direct Mail Postcards Back-to-Front to Boost Response Rates By Alan Sharpe
    Conventional wisdom says that the front of a direct mail postcard is for the picture and the back is for the address, stamp and a short message.But some savvy direct marketers design their postcards the other way around—and boost response rates as a result.The goal of the front of the postcard is to grab attention long enough to arouse curiosity and motivate your prospect to turn the card over and continue reading. But postcards are usually delivered with the back of the postcard showing, not …


  22. Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter By Alan Sharpe
    Here is an example of a business-to-business sales letter mailed to auto dealers by a firm that markets gift cards that replace paper gift certificates. Anything in brackets [like this] did not appear in the letter but simply appears to describe the mechanics of the letterAuthor: Alan Sharpe Target audience: General managers of auto dealerships Mailer: Sharpe AutoCards [a fictional company for the purposes of this sample letter] Purpose: Generate appointments for salespeople[MAILING ENVELOPE] …


  23. Direct Mail - For Small Businesses By Alan Fairweather
    We hear a lot of talk about junk mail nowadays. Many people will tell you that they dump it straight in the trash. But why do you think so many organisations send out so called junk mail - because it works!I dump most of my junk mail just like everyone else, but every so often I'm attracted and respond to something that comes through the mail. Whatever it is, grabs my interest just at the right time. Sometimes it's a mailing I've seen several times and I've been slightly interested; however, …


  24. Effective Fundraising Letters Are About People, Not Projects (Includes Samples & Examples) By Alan Sharpe
    Have you ever met a donor who liked funding infrastructure? I have. Once.When I served as Director of Development for a national non-profit, my organization needed a new heating and ventilation system for the national office. The cost was around $75,000, as I recall. The executive director approached one of our major donors, a businessman who was also a faithful supporter, and asked if he would like to partner with us. The donor promptly wrote a cheque for the full amount. Later on, that same …


  25. Reach Wealthy Prospects With Direct Mail Marketing And A Good List By Alan Sharpe
    Do you need to reach wealthy prospects using direct mail? Then work on your list. Who you mail to (your list) is the single most important thing that determines your success. There are two main ways to target affluent buyers: where they abide, and what they buy. Where they abide Every area of the country has places where the wealthy congregate. The affluent are concentrated in cities (London, New York, Toronto) neighbourhoods (Knightsbridge, London, Manhattan, New York and Yorkville,…






  26. Article Index: | 1| 2 | 3 | 4 | 5 | 6

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