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Articles in Database: 610
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PR Index


Read about PR on erreur404.info. We specialize in PR. As part of PR your website, you also need to be aware of all everything out there so we are provideing these articles for you as reference.

  1. Marketing-Minded Financial Planners, Focus on Main Points During an Interview By Ned Steele
    You never want to inundate a reporter with information, but you don't want to be branded a one-trick pony either. That's why I recommend coming up with three key points for every interview you do.In advance of every media call or interview, think carefully about – and write down – the three key points you want to convey. Keep that list in front of you, or memorize it cold. Wherever the talk goes, make sure you nail those three points.Make sure each of your points is really only one point. Here…


  2. Want to Light a Fire Under Your PR? By Robert A. Kelly
    Yes? Then do something positive about the behaviors of those important external audiences of yours that MOST affect your operation.Those embers can leap into flame when business, non- profit or association managers use public relations to alter individual perception among their target publics, leading to changed behaviors and helping to achieve their managerial objectives.In the process, things can really blaze when managers take steps to persuade their key external folks to their way o…


  3. Media Relations: Should You Pay For News Coverage, Part II By Brad Phillips
    Last month, we told you about “pay for play,” a practice in which news organizations charge sources to appear on their programs. In other words, if you ante up enough cash, these “news” programs will air a puff piece about your company or organization.But in most cases, these pay for play outfits don’t deliver what they promise. Not only don’t they stand behind their “guarantees” of audience numbers, but the public regards their alleged reporting with skepticism. The public is smart enough to …


  4. A Company That Doesn't Need Public Relations? By Robert A. Kelly
    Really? You mean there are NO perceptions and behaviors peculiar to that company's outside audiences that would help or hinder it in the pursuit of its objectives?Wow! I need to know more about a company that can ignore what its key external publics perceive about the company AND how they behave. I need to know how such a company can disregard serious negative behaviors by people who make up an influential external audience, and still reach its business objectives!In fact, it would have …


  5. How to Generate Free Publicity for Your Product, Service, or Cause By Thom Reece
    One of the most misunderstood and most underutilized promotional tools available to small businesses and organizations is FREE PUBLICITY.Every business, no matter how large or small, can effectively use free publicity to enhance its image, increase sales and profits, generate sales leads, expand distribution, and promote customer goodwill. All of these benefits can be gained for nothing more than a small investment ot time, paper, envelopes, and postage. And...with the addition of new e-mail b…


  6. Don't Be Incredible By Harry Hoover
    Public relations is all about credibility and trustworthiness. If you don't practice PR, then you are likely to be incredible.Some of the elements of a PR program include research, media relations, publicity, special events, employee relations, client relationship management, crisis communication, trade shows/conferences, community and government relations, and corporate identity. PR helps you shape internal and external opinion about your organization with an eye toward building support …


  7. Solving the Public Relations Puzzle By Jennifer Mccarron
    You often hear people refer to public relations or PR as something positive or negative that a company received in response to an action. “Wow, they got good PR out of that!” But, what exactly does that mean?The confusion about what public relations is or what it encompasses is not surprising given that the field is so multi-faceted. Research will show that the term public relations is often grouped under marketing and used synonymously with others such as community relations, media relatio…


  8. Forget The Story You're Promoting – Here's What Journalists Really Want From PR People By Paul Furiga
    Although it seems less common these days, there are still a fair number of us public relations practitioners who enter the business by crossing over from the journalist’s side of the notebook.When you make that transition, you become something of an oracle. Colleagues and clients expect you to be the walking, talking answer to the Rubik’s cube puzzle of how to gain the attention of the media. If only it were that simple!Landing media placements is at least as much about art as it is sci…


  9. Using Publicity As A Creative Marketing Tool By Michael Schwager
    Publicity is an important and often overlooked tool of creative selling; and a more cost-effective way of reaching your target audience than advertising. With the inherent third-party endorsement of the media implied in every editorial story, a news or feature article in a newspaper, magazine, or on television or radio, is an infinitely more credibly-perceived communications message than an ad or commercial. Publicists less frequently are favored with hard news stories. They are more often ta…


  10. Make Front Page News By NOT Inviting The Media By David Leonhardt
    Not a single reporter showed up at our news event. And we were THRILLED!Not a single photographer showed up to capture the moment. And we were pleased as punch!Not a single newspaper knew about the event. And we received front page coverage in every one!You can make front page news by keeping the media away. But how did we do it? Here is the media relations plan we used:BACKGROUND: A few years ago, I was working for a politician. In fact, he was a Canadian Member of Parliament (MP). T…


  11. Forget the Press Release - Here's How to Pitch Like Roger Clemens By Bill Stoller
    Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an insurance salesman who droned on andon, you probably know that simpler is better when it comes topersuasion. A few choice words, a brief, well-reasoned argumentand a strong close can make the sale…


  12. A Natural Phenomenon? Really? By Robert A. Kelly
    Sure. What else do you call a human discipline whose very nature is firmly rooted in the principle that people act on their own perception of the facts. Then goes on to create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization?I call it public relations, and one heck of a natural phenomenon!In fact, I believe it's the fundamental premise of public relations. Especially when it deals with the surv…


  13. Talk Back Radio - Tips To Be A Star On-Air! By Thomas Murrell
    Talkback radio offers a fantastic opportunity to access thousands of people instantly and relay your or your company’s messages. An interview opportunity is highly sought after in today’s business and to learn ways of working effectively with the media invaluable to any business.In the media business radio producers and presenters talk about 'good and bad talent'.'Good talent' gets invited back again and again for radio interviews and often a regular talkback spot, but 'bad talent' gets consig…


  14. Networking: 17 Essential Strategies In The 21st Century By Patricia Dorch
    It is virtually impossible to succeed professionally and personally without developing a network of people. There is no career or business opportunity where you can be rewarded entirely for what you know and how well you know your work.Networking requires a mission, goals, vision and a willingness to share valuable information with others. Networking events, meetings and conferences are places to make plans to reconnect and stay in touch. It involves building relationships, helping others and…


  15. How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now By Angela Garcia
    Public Relations (or P.R.) is a wonderful, yet often overlooked marketing tool. P.R. is an intangible – making it a tough sell for many P.R. professionals. It is our job to sell the concept and show the client how it will enhance marketing efforts and, in many cases, replace costly or one-off advertising. Public relations is just that – relating to the public. Every outward communication should be carefully executed and the mission of the company should never be compromised. How do your c…


  16. Recessions Don't Last Forever! By Robert A. Kelly
    It could, but what if it doesn’t?Will you be prepared?Will those key external audiences of yours, whose behaviors REALLY affect you, look favorably at you and your business?Because, once the economy emerges from recession, if they don’t, you’ll have one arm tied behind your back.Don’t let that happen. Instead, decide now which groups of people outside your organization can help or hurt you the most. For our purposes, that #1 group is your key target audience.What’s going through the minds …


  17. PR Where it Matters Most By Robert A. Kelly
    What’s more crucial to the success of a business, non-profit or association than its most important outside audiences and stakeholders?Nothing.Those stakeholder behaviors directly impact virtually every management and operating activity of the organization. From retail patronage, recruiting, civic activity, contributions, and strategic alliances to membership, program participation, plain old sales, and just about everything else.Which means, if you are such a manager, you may have a real oppo…


  18. What Determines PR Success? By Robert A. Kelly
    As a business, non-profit or association manager, occasions will arise when you’ll need to employ tactics like a brochure, a special event or a press release. But it will be your work that precedes those tactics that will determine the success of your public relations effort.Here’s the underlying premise: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by…


  19. Media What? How to Create a Media Kit By Tanya Stesen
    So you’ve been in business now for a few months (maybe even years) and your small business is blossoming. Then one day a potential client or advertiser asks for one of your Media Kits. Media Kit? Uhhh… sure, I’ll get that to you a.s.a.p. Only to end up frantically searching the net at 2am for any idea of what the heck is supposed to be in your “Media Kit”.A Media Kit, also called a press packet, is simply a collection of information that typically includes a letter to the recipient, brochures,…


  20. Public Relations: Why it Works By Robert A. Kelly
    The short answer is, it works best when its fundamental premise is the guide, which insures that the primary focus of your public relations program is the behaviors of your most important outside audiences. Not less urgent matters like personalities, communi- cations tactics or administrative concerns.PR strives to effectively manage the perceptions and behaviors of your outside audiences with the goal of helping you achieve your organizational objectives.Pretty important stuff.But not difficu…


  21. Make the Media Your Friend By Sue And Chuck DeFiore
    The media (newspaper, radio, television) can be of enormous help to the small and home based business. So, it is very important that you develop a relationship with them. When you first start your business, inform your local newspaper by using a press release that you are starting a new business. Almost all newspapers have a section which announces new businesses. So check out that section, call the newspaper and ask who you would send your release to and in what format they want the informa…


  22. Passing the PR Bar By Robert A. Kelly
    The public relations bar, should such a proficiency measure ever come about, may well include a test of PR’s fundamental premise: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is usually accomplished.And the premis…


  23. The MOST Powerful Marketing and Advertising on the Planet! By Matthew Hesser
    It sounds too simple to be true, but it really is... A well targeted and timely PRESS RELEASE to the media is the most powerful form of marketing and advertising on the planet! A high quality press release, with the proper targeting and distribution to reach the correct media members, could have many businesses sailing on a sea of new sales and profits. Just one feature or a mention in a popular or targeted business publication has the potential to cause some business's phones to literally be …


  24. Leveraging Media Coverage - Your Tool For Business Growth By Thomas Murrell
    Media relations, simply put, is the business of building and growing reputations. One of the strengths of media coverage is that its free and gives great credibility because it is written by a third party, namely a journalist. But media relations does not simply end with an interview or article published. It is important to then use this media coverage to create opportunity for your business.Here are ten tips for maximising the power of media coverage once you have gained it.1. The Power of Mo…


  25. Managers Who Tap Into PR's Value By Robert A. Kelly
    Business, non-profit and association managers get a ton of satisfaction when they do something really positive about the behaviors of those outside audiences that most affect their operation. Especially when they deliver external stakeholder behavior change, the kind that leads directly to achieving their managerial objectives; and even more so when they persuade those important outside folks to their way of thinking, then move them to take actions that help their department, division or…






  26. Article Index: | 1| 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25

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